Product Description

• This in–depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
• One–stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
• Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
• Topics include creating an SEO plan; managing keywords; maximizing pay–per–click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Product Details

• Amazon Sales Rank: #239829 in Books
• Published on: 2007-12-14
• Original language: English
• Number of items: 1
• Binding: Paperback
• 408 pages

From the Back Cover
Increase your web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It′s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site′s search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay–per–click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.

• Learn how to give your web site search appeal

• Target behaviors and draw the customers you really want

• Employ social media in your search engine marketing

• Optimize your site specifically for Google®, MSN®, or Yahoo!®

• Demystify the role of links and linking in search

• Understand robots, spiders, and crawlers

• Analyze your SEO efforts and see what works

• Make use of SEO tools available online

• Create a winning SEO plan

• Read interviews with over a dozen SEO experts

About the Author
Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.

Customer Reviews

Search Engine Optimozation Bible
Very poor indeed. It is confusing, repetitive, inconclusive and spends pages upon pages stating the obvious only to skip over vital key points without proper explanation. If that is not enough it then repeats itself over and over again jumping from one subject to another and back again without making it clear what is being covered. Many of the subjects are written as if the author has forgotten the subject that she is covering in each chapter. The subject skips and jumps and blurs into another subject. Also in regard to many of the points laboured, I cannot see how they apply to businesses and yet the subject matter is covered in the context of a business website. I repeatedly kept asking myself, how a business is going to implement such a point. This very fact is never answered and leaves most points inconclusive and therefore useless, unless that is if want to help your competitors business. There is also a serious question mark over the credibility of some of the points as they differ from what actually happens in reality. If everyone else is wrong the author should have explained why. In addition, there very few points that do actually have a conclusion. The few worthwhile points can be written on less than one page and can be obtained more easily from other books on the market. The book does however provide lots of theoretical background if you have a lot of spare time on your hands and are prepared to pick your way through the maize of confusing waffle. I would have expected the publisher to have been more judicious in publishing this very scattered and inclusive book without professional editing. There are other far more effective books available covering the subject matter much more pragmatically with greater relevance to businesses.