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Facebook Marketing: Leverage Social Media to Grow Your Business
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Product Description
Profit from Facebook!
High-Impact, Low-Cost Social Marketing That Works!
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
- Crafting your Facebook profile for maximum impact
- Getting into the Facebook community: crucial dos and don’ts
- Joining the right Facebook Groups—or starting your own
- Creating a Facebook blog that attracts paying customers
- Promoting products and services with free Facebook Marketplace classifieds
- Hosting your own Facebook events: from company picnics to concerts
- Successfully advertising on Facebook, without overspending
- Promoting your business within today’s most popular Facebook applications
- Tracking the results of your advertising
- Using brand-new viral video marketing techniques
- Driving even more Web traffic to your Facebook pages
- Building your own Facebook applications
Introduction 1
1 Targeting Your Profile 5
Welcome to Facebook Marketing 5
Welcome to Facebook 7
Getting Started with Facebook 8
The Profile Tab 12
Across the Top 13
The Search Bar 15
Name, Photo, Networks, and Status 18
The Mini-Feed Section 19
The Friends and Friends in Other Networks Sections 19
The Photos Section 21
The Groups Section 23
The Information Section 24
The Education and Work Section 24
The Gifts Section 25
The Wall Section 25
Editing Your Profile 25
Setting Profile Privacy 27
The Friends Tab 31
Searching for Friends 31
Managing Your Friends 33
Creating Friend Lists 35
The Inbox Tab 37
Reading Messages 38
Avoiding Spam 39
Reading Notifications 39
Composing Messages 40
Getting Help 41
2 Facebook Groups 45
Welcome to Facebook Groups 45
Messaging Your Members 46
A Word About Spam 46
Joining Facebook Groups 47
What Groups Are Available? 47
Taking a Look at a Group 51
How Do I Join a Group? 54
Which Groups Can I Join? 54
Creating Your Own Facebook Groups 55
Creating Your Group 57
Customizing Your Group 58
Inviting Friends to Join Your Group 61
Seeing Your New Group 65
Managing Your New Group 67
Deleting a Group 70
3 Creating Your Own Pages 71
Welcome to Facebook Pages 71
Pages from a Marketing Perspective 72
Viral Marketing with Pages 73
Page Authenticity 74
Finding Pages 75
Searching for Pages 76
Browsing Pages by Type 78
Browsing All Pages 79
Becoming a Fan of a Page 80
Examining a Page 83
Sharing a Page 85
Creating Your Own Page 88
Examining Your New Page 92
Editing Your Page 94
Updating Your Fans 98
Promoting Your Page 99
4 Hosting Your Own Facebook Events 101
Welcome to Facebook Events 101
All About Facebook Events 102
Checking Out Your Friends’ Events 103
Taking a Look at an Event 104
The Information Section 106
The Description Section 107
The Other Information Section 109
The Photos,Video, and Posted Items Section 109
The Confirmed Guests Section 109
The Other Invites Section 109
The Wall 110
The Event Type and Admins Section 110
Adding an Event to Your Event List 110
Browsing for Events 113
Searching for Events 113
Creating an Event 115
Customizing an Event 117
Uploading the Image for the Event 118
Setting Event Options 118
Setting Event Access 119
Inviting People to Your Event 119
Seeing Your Event 122
Managing and Publicizing Your Event 124
Message All Guests 124
Invite People to Come 124
Edit Event 126
5 Introducing Advertising 129
Welcome to Advertising 129
News Feed Advertising with Posted Items 131
Posting Items from External Sites 131
Posting Items from Facebook 134
Posting Items with the Share on Facebook Button 135
Posting Items from Partner Websites 135
Deleting Posts 137
Using Ads 139
There Are Ads, and Then There Are Social Ads 139
Cost Per Click or Cost Per Thousand? 141
Bidding for Ad Presentation 141
Creating an Ad 142
Setting Up Your Account 142
Starting Your Ad 143
Choosing What to Advertise 144
Choosing Your Audience 145
Creating the Ad 147
Setting the Budget for Your Ad 151
Review Your Ad 153
Congratulations 154
6 Optimizing and Monitoring Your Advertising 157
Understanding Your Campaign 158
Tuning the Number of Impressions 159
Tuning the Click-Through Ratio 160
Tuning the Average CPC 160
Getting an Ad’s Daily Details 161
Changing Your Ad’s Settings 163
Changing Your Bid 163
Changing Your Budget 163
Pau...
Product Details
- Amazon Sales Rank: #29288 in Books
- Published on: 2008-09-25
- Original language: English
- Number of items: 1
- Binding: Paperback
- 288 pages
Editorial Reviews
From the Back Cover
Profit from Facebook!
High-Impact, Low-Cost Social Marketing That Works!
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
- Crafting your Facebook profile for maximum impact
- Getting into the Facebook community: crucial dos and don’ts
- Joining the right Facebook Groups—or starting your own
- Creating a Facebook blog that attracts paying customers
- Promoting products and services with free Facebook Marketplace classifieds
- Hosting your own Facebook events: from company picnics to concerts
- Successfully advertising on Facebook, without overspending
- Promoting your business within today’s most popular Facebook applications
- Tracking the results of your advertising
- Using brand-new viral video marketing techniques
- Driving even more Web traffic to your Facebook pages
- Building your own Facebook applications
Introduction 1
1 Targeting Your Profile 5
Welcome to Facebook Marketing 5
Welcome to Facebook 7
Getting Started with Facebook 8
The Profile Tab 12
Across the Top 13
The Search Bar 15
Name, Photo, Networks, and Status 18
The Mini-Feed Section 19
The Friends and Friends in Other Networks Sections 19
The Photos Section 21
The Groups Section 23
The Information Section 24
The Education and Work Section 24
The Gifts Section 25
The Wall Section 25
Editing Your Profile 25
Setting Profile Privacy 27
The Friends Tab 31
Searching for Friends 31
Managing Your Friends 33
Creating Friend Lists 35
The Inbox Tab 37
Reading Messages 38
Avoiding Spam 39
Reading Notifications 39
Composing Messages 40
Getting Help 41
2 Facebook Groups 45
Welcome to Facebook Groups 45
Messaging Your Members 46
A Word About Spam 46
Joining Facebook Groups 47
What Groups Are Available? 47
Taking a Look at a Group 51
How Do I Join a Group? 54
Which Groups Can I Join? 54
Creating Your Own Facebook Groups 55
Creating Your Group 57
Customizing Your Group 58
Inviting Friends to Join Your Group 61
Seeing Your New Group 65
Managing Your New Group 67
Deleting a Group 70
3 Creating Your Own Pages 71
Welcome to Facebook Pages 71
Pages from a Marketing Perspective 72
Viral Marketing with Pages 73
Page Authenticity 74
Finding Pages 75
Searching for Pages 76
Browsing Pages by Type 78
Browsing All Pages 79
Becoming a Fan of a Page 80
Examining a Page 83
Sharing a Page 85
Creating Your Own Page 88
Examining Your New Page 92
Editing Your Page 94
Updating Your Fans 98
Promoting Your Page 99
4 Hosting Your Own Facebook Events 101
Welcome to Facebook Events 101
All About Facebook Events 102
Checking Out Your Friends’ Events 103
Taking a Look at an Event 104
The Information Section 106
The Description Section 107
The Other Information Section 109
The Photos,Video, and Posted Items Section 109
The Confirmed Guests Section 109
The Other Invites Section 109
The Wall 110
The Event Type and Admins Section 110
Adding an Event to Your Event List 110
Browsing for Events 113
Searching for Events 113
Creating an Event 115
Customizing an Event 117
Uploading the Image for the Event 118
Setting Event Options 118
Setting Event Access 119
Inviting People to Your Event 119
Seeing Your Event 122
Managing and Publicizing Your Event 124
Message All Guests 124
Invite People to Come 124
Edit Event 126
5 Introducing Advertising 129
Welcome to Advertising 129
News Feed Advertising with Posted Items 131
Posting Items from External Sites 131
Posting Items from Facebook 134
Posting Items with the Share on Facebook Button 135
Posting Items from Partner Websites 135
Deleting Posts 137
Using Ads 139
There Are Ads, and Then There Are Social Ads 139
Cost Per Click or Cost Per Thousand? 141
Bidding for Ad Presentation 141
Creating an Ad 142
Setting Up Your Account 142
Starting Your Ad 143
Choosing What to Advertise 144
Choosing Your Audience 145
Creating the Ad 147
Setting the Budget for Your Ad 151
Review Your Ad 153
Congratulations 154
6 Optimizing and Monitoring Your Advertising 157
Understanding Your Campaign 158
Tuning the Number of Impressions 159
Tuning the Click-Through Ratio 160
Tuning the Average CPC 160
Getting an Ad’s Daily Details 161
Changing Your Ad’s Settings 163
Changing Your Bid 163
Changing Your Budget 163
Pau...
About the Author
Steven Holzner is the award-winning author of 112 books and has been a contributing editor at PC Magazine. His books have sold three million copies and have been translated into 18 languages.He specializes in web topics such as Facebook. He has been marketing his own companies on the Web for years, using marketplace experience; banner ads; Google,Yahoo!, and MSN pay-per-click campaigns; viral marketing; Usenet marketing; and more. He’s a web entrepreneur and has three online companies, which keep him busy.
Customer Reviews
Laughably weak - has nothing to do with Marketing
The blurb above says the author has written 112 books, and the blurb in this 2009 book says 108, I am surprised it is not higher as 'writing a book' seems to be mostly copying and pasting screenshots and rephrasing the help text from Facebook. To be fair he has also asked a few pundits to share 'secrets' with him. None of them seem to be that qualified to do so and mostly it is the same pundit. What is really disappointing about this book though, beyond the lack of content and poor style is that it is totally missold. The book spends nearly all its time taking the reader through making a page and other basic features of being a Facebook *user*. Little if any time is devoted to *marketing* in Facebook. Where are the case studies of organisations and campaigns that have been successful? Where is the analysis? Where are the trends? What should one bear in mind (beyond the chillingly obvious, 'don't spam')? There is a great book to be written about social media and marketing. This is so very not it.
Pretty poor, more like an instruction on how to use facebook
A pretty poor book. Doesn't tell much about marketing at all. It seems like an instruction book on how to use facebook, and lets face it, most people who want to market on facebook already will have some basic knowledge, and this book does little to add to that knowledge.
Facebook Marketing
When many people think about Facebook, they tend to think of a social network for the younger generation. They assume that Facebook is just a glorified chatroom. Therefore, when doing social marketing, most businesses focus on MySpace and Linked In.
Facebook Marketing states that businesses that exclude Facebook in their social marketing are missing out on important opportunities. There re countless ways that individuals and companies can be noticed, without spamming. If done properly, social networking and even advertising on Facebook can provide a good deal of promotion for any business.
Facebook Marketing takes the entrepreneur through the process of setting up a Facebook account and then making the best use of the network's applications. It also gives information on how to advertise on Facebook. Throughout the book is advice on best practices and how to assure that you won't be accused of spamming.
