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Foundations of Marketing (Palgrave Foundations)
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| List Price: | £23.99 |
| Price: | £20.70 & eligible for FREE Super Saver Delivery. Details |
Availability: Usually dispatched within 24 hours
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Average customer review:
Product Details
- Amazon Sales Rank: #315350 in Books
- Published on: 2005-10-14
- Original language: English
- Number of items: 1
- Binding: Paperback
- 288 pages
Editorial Reviews
Synopsis
This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework. Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses.
Customer Reviews
Excellent
Good Book - everything laid out well - very easy to read and understand - really helped me with my studies
