Product Description

A revealing and unflinchingly honest exploration of the fashion industry, including profiles of the great designers, reviews the history of couture from the days of French designers wielding total authority to the current market-driven industry ruled by consumers. Reprint.

Product Details

• Amazon Sales Rank: #43162 in Books
• Published on: 2001-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Customer Reviews

A captivating book on fashion & where it's headed
Well-written book on international fashion. Covers the start, growth and mergers (collapses) of Italian, French and American fashion houses. Covers the start of mass-marketing and end of haute couture. Gives you an insight to start and changes in fashion retailing. Fun to read but at the same time provides good business statistics and timelines. Informative and a reading must for anyone involved or interested in fashion and retailing.

Interesting book. Recommended to any fashion conscious.
The story of fashion starting from where fashion was born: France, through to the overtaking of the italian labels and the marketing successes of the american ones.