Product Details
Fundraising for Dummies

Fundraising for Dummies
By John Mutz, Katherine Murray

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Product Description

Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you′re a small outfit or a big organization, you′re competing for donors′ dollars and time. This hands–on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to
∗ Define your group?s focus
∗ Create a viable plan
∗ Organize your board of directors
∗ Find and train volunteers
∗ Market via print and online
∗ Promote yourself with the media


Product Details

  • Amazon Sales Rank: #103676 in Books
  • Published on: 2005-10-25
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 384 pages

Editorial Reviews

From the Back Cover
Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you′re a small outfit or a big organization, you′re competing for donors′ dollars and time. This hands–on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to

  • Define your group?s focus
  • Create a viable plan
  • Organize your board of directors
  • Find and train volunteers
  • Market via print and online
  • Promote yourself with the media

About the Author
John Mutz is the former chairman of the United Way of Central Indiana and the former president of the Lilly Endowment.

Katherine Murray has written several books about fundraising and advises nonprofits.


Customer Reviews

Clear and concise, but very 'Americanised'2
I purchased this book to help write for bids and raise much needed funds. There were a many good pointers, however, a lot of the links/leads were for american readers.
We could do with a book like this written with English connections in.
It was useful, but in restrospect I would have probably purchased the Complete Fundraising Handbook instead.