Product Description

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite–sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how–to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do–it–yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Product Details

• Amazon Sales Rank: #1276 in Books
• Published on: 2008-04-11
• Original language: English
• Number of items: 1
• Binding: Paperback
• 384 pages

From the Back Cover
Put Your Website in the Spotlight

A Step–by–Step Guide

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite–sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how–to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do–it–yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

• Cut through the trendy jargon to find the "Eternal Truths" of SEO

• Discover the right keywords using the latest research tools and your own gut check

• Get to know your stats and the free stat–collector, Google Analytics

• Optimize your site for search engines and your site visitors so you can be found, then make the sale

• Use the social web to help you reach your business goals, even if you′re not a social networking butterfly

You′ll also find:

• Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies

• Engaging right–brain vs. left–brain discussions about tackling key issues from two unique perspectives

• Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day

"This book offers a systematic, commonsense approach to the art and science of SEO."
—Chris Sherman, SearchEngineWatch.com

"The book is a step–by–step guide that can help drive targeted search–referred traffic to a variety of websites—perhaps even your website."
—P.J. Fusco, ClickZ Magazine columnist

"The practical and realistic emphasis on business–oriented needs makes the book a great reference."
—Joe Dolson, inter:digital strategies

"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website′s rank in the search engine results pages."
—Harvey Ramer, marketing designer and blogger, Design Delineations

About the Author
Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well–rounded, left–brain/right–brain approach to successful search engine optimization.
Visit the authors′ site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.

Customer Reviews

Simply the best SEO book!
I have been optimising sites for search (with a reasonable degree of success) as part of my occupation as a web developer for nearly four years now. At the time of writing, my site is #1 and #2 (out of more than 8.5 million) in Google for my chosen keyword term. Upon reading this book, I learned how to turn the "basic optimisation" that I do well, into a much more professional optimisation service suitable to be presented to (potential) clients. I own 8 SEO books. If you're starting out, "Search Engine Optimization for Dummies" is a good place to start but I have learned more useful stuff from this book than from the other 7 combined.

Clear, well written, user friendly and delivers the goods
Excellent! This is just the book if you need to make the most of your web site, improve its search rankings, increase its traffic, and generally made the most of what you want it to do. This applies to a single person business, small, medium, large or multinational firm. Whatever your circumstances, commercial, private or charitable, you will make more of your web site if you follow this guide.

Excellently written, in clear English, Search Engine Optimisation - An Hour A Day, will quickly and easily lead you to a greater understanding of how to carry out an SEO Plan. You are given the correct information in order to be able to do this and you are not given anything superfluous, saving you time and allowing you to concentrate on the actions that will get you to where you want to be. You can even choose to concentrate on only those matters which are absolutely essential thereby saving you even more time.

The two authors are greatly experienced in helping real people in every size and type of organisation to maximise their Search Engine rankings and make the most of their web site generally, and this shows in the book. You will find that they speak to you clearly and that you will gather information quickly and easily. They only use technical jargon when necessary and it is thoroughly explained accordingly. This book will suit you whether you are a techie or not.

The book will give you the knowledge that you need and will then supply you with a plan so that you can carry out SEO in an orderly fashion. Much more than this, the book cleverly helps you to identify the results that you want from your web site. The experience that the authors have working with all sizes and shapes of organisations is used to good effect and you will find that there is added value in helping you to get different departments to work together.

You will even find that you can access all the documents you need to carry out your campaign by simply visiting their web site and downloading all the templates that you need, such as To Do Lists, Keyword Spreadsheets and more. It is up to you how much time you spend every day on your project so you can spend less than one hour day if you choose.

You will find that you will have enough knowledge to be able to promote your web site in the way that you want by the time that you have finished reading this book. An easy read, logical, no boring history of the Internet, and a plan that just about anybody could carry out quite easily. Full marks all round!

Effective and motivational
I run a small website and SEO has always been on my list of things to do yet I could never find enough motivation to sit down and actually find out what the whole fuss is about and how to go about being a part of it. This book certainly sorted this out for me once and for all. It's very much like a user-friendly textbook (and one does not come across these very often) which takes you step by step through all the stages of implementing a successful SEO. It's very suitable for people like myself running a small internet business on top of normal 9-5, but it will be equally appropriate for a medium-sized company or a large organization. What I liked the most is the fact that the authors made an effort and broke this seemingly impossible for one person task into small managable chunks or hours and if you just do one bit at a time you know that in the end you're going to achieve what you set out to achieve. Highly recommended and probably one of the best on the market.