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Be Your Own Brand - A Breakthrough Formula for Standing Out From The Crowd
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| List Price: | £11.99 |
| Price: | £10.79 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Dispatched from and sold by Amazon.co.uk
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Average customer review:
Product Description
This guide shows readers how to achieve as much career success as they personally desire, while at the same time "holding on to their souls". It uses the proven business axiom of brand equity as a basis to show the importance of relationships to drive personal success.
Product Details
- Amazon Sales Rank: #764693 in Books
- Published on: 2003-11-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 148 pages
Editorial Reviews
From the Publisher
From the author of the bestselling Even Eagles Need a Push and The Eagle's Secret, which have together sold more than 300,000 copies.
• Shows how to achieve as much career success as you desire, and as quickly and permanently as possible, while at the same time “holding onto your soul”
• Introduces a personal branding blueprint for success—in both work and life
• Provides strategies that any organization can use to improve the way it connects with customers and to more closely align its people's personal and professional values.
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organization’s brand strategy and more effectively align their own actions with it.
About the Author
David McNally is a bestselling author, an internationally acclaimed speaker and an award-winning film producer. Karl Speak is a marketing consultant who delivers powerful insight and pragmatic advice on brand-management issues to organizations worldwide.
Customer Reviews
Not bad, but not exactly a breakthrough either.
This is a fair book - average in its argument and hardly exciting in thereadability stakes. That said, I did find it useful for a bit of thinking'outside the square'. The trouble is, what with all the authors'credentials and everything, it's all just a bit...boring. In short,everything a brand shouldn't be.
