Product Details
Sony KDL-40W4000 - 40" Widescreen 1080P Full HD Bravia LCD TV - With Freeview and 3 Year Warranty

Sony KDL-40W4000 - 40" Widescreen 1080P Full HD Bravia LCD TV - With Freeview and 3 Year Warranty
From Sony

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Sony Bravia

Product Description

40 inch (102 cm) BRAVIA 1080p HD W4000 LCD TV features the stunning draw the LINE design concept, clear and defined picture quality thanks to BRAVIA ENGINE 2, and a unique Picture Frame Mode turning your TV into a gorgeous HD picture frame.Main Features:Watch TV, movies, photos and games in superb High Definition detail thanks to the 6.2 mega pixel resolutionWhen you are not watching TV, turn it into a digital picture frame with the fantastic Picture Frame Mode. Fill the black hole in your living room by us...


Product Details

  • Amazon Sales Rank: #26585 in Consumer Electronics
  • Brand: Sony
  • Model: KDL40W4000U
  • Released on: 2008-04-30
  • Dimensions: 40.78 pounds
  • Display size: 40

Editorial Reviews

Manufacturer's Description
Sony BRAVIA KDL-W4000
Sony Logo
Bravia Logo

BRAVIA W4000 Series LCD TV
Available in 32", 40", 46" & 52" Screen Sizes


The HD Ready 1080p BRAVIA W4000 Series LCD TVs with Freeview come fully loaded with technology in a stunning new design. BRAVIA Engine 2 works to maximise the potential from any signal and, coupled with a Dynamic Contrast Ratio of 33,000:1, delivers an excellent viewing experience whatever you are watching. User-friendly technology such as USB Viewer, Picture Frame Mode and the unique Sony menu system, XrossMediaBar (XMB), as featured on the Playstation3, take TV functionality to another level.


HD1080p

HD1080p

HD 1080p offers you very high resolution to generate it’s picture. The ‘p’ stands for ‘progressive scan’, which scans all the lines at once to add stability & smoothness to fast-moving images. This makes 1080p TV’s excellent for sport broadcast & games.


Integrated Digital Tuner / Freeview

Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government began switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you wont be able to view any channel without buying the additional hardware.


BRAVIA Engine 2

BRAVIA Engine 2

You can’t have too much of a good thing, so we designed BRAVIA ENGINE 2. By using our most innovative technologies like intelligent noise reduction and Advanced Contrast Enhancer, BRAVIA ENGINE 2 builds on the power of the acclaimed BRAVIA ENGINE and adds four new image processing stages. What’s more, BRAVIA ENGINE 2 incorporates full digital signal processing, which means that it can enhance many different signals.


Dynamic Contrast

Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail.

This is achieved as the backlight brightness adjusts according to the brightness of the scene. Sony’s unique dynamic contrast system features ACE (advanced contrast enhancer) which ensures all of the subtle shades of grey are maintained. The W4000 Series delivers a Dynamic Contrast Ratio of 33,000:1.


BRAVIA Sync

BRAVIA Sync

BRAVIA Sync enables the control of your TV and peripheral devices with a single BRAVIA remote through menus displayed on your BRAVIA LCD TV.

It is supported by selected Sony Home Theatre Systems, Blu-ray Disc players, Audio/Video Receivers and Handycams. Please check the specification of your other Sony products to ensure that it includes BRAVIA Sync.


XrossMediaBar (XMB)

XrossMediaBar (XMB)

XMB™ (XrossMediaBar) is Sony’s original graphic user interface that allows for simple operation of various media and content, as seen on the PS3 and PSP. Users can navigate through the different types of media by zapping across icons that are aligned horizontally. After selecting the medium, a list of its content appears as thumbnails vertically.

The main benefit of the XMB™ is that it alleviates the need to look at the remote control while searching and selecting content. With an increasing number of media and content, simple navigation has become a challenge, especially with a remote control. The XMB™ gives access to a wide array of content with only a few buttons.


USB Photo Viewer

USB Photo Viewer

Enjoy digital photos on the big screen. With the USB Photo Viewer, the user can view photos instantaneously by connecting a digital still camera via USB and selecting "Photo" from the XMB menu. Thumbnails of the photos stored in the digital still camera will appear on the screen, from which the user can choose to view full screen or as a slideshow.

You can also select your favourite photo as a standby screen just pressing favourite button during thumbnails display, full-screen view and slideshow. Share your fun memories with family and friends on BRAVIA.


Picture Frame Mode

Picture Frame Mode

Picture Frame Mode offers you the opportunity to decorate your room with BRAVIA like a painting or photo in a frame with BRAVIA’s superior color reproduction. By selecting the image to be displayed and the duration time on your menu screen your TV will show either a still image or slide show in it’s full glory at reduced power consumption, rather than simply having a black screen sitting in the corner or on the wall in your room.

You can display your favourite photos from in USB memory or preinstalled images on BRAVIA.

1. Push "Home" on the remote control
2. Select "XMB"
3. Choose "Picture Frame" Mode

The picture you selected as Picture Frame appears on the screen.

You can select either one of the 6 default pictures or your own pictures using the USB port.


Live Colour Creation

Live Colour Creation

Live Colour Creation is a backlight system which produces a wider colour gamut, seen particularly with the red and green areas of the spectrum.

So your TV picture will have more lifelike and natural colours with no smudging or dulling of the image.

Available on 40", 46" & 52" W4000 models.


X.V. Colour

X.V. Colour

X.V colour offers a colour palette of 100% of the colour spectrum giving more depth, detail and natural images and is closer to the colour spectrum seen by the human eye.

Available on 40", 46" & 52" W4000 models.


HDMI Sockets

HDMI Sockets

The W4000 Series has 3 X HDMI Sockets – 2 at the rear of the set & one at the side.

Your HDMI socket provides a connection point on your TV that is able to deliver a high definition picture. Quite simply, the more HDMI sockets that you have on your BRAVIA LCD TV, the more components you are able to link up to for HD picture quality, for instance, a Blu-ray player, your camcorder and your gaming console. Having the socket located in the front of the TV means that you no longer have to get into awkward positions or move the unit in order to gain access to the connection point, great if you’re viewing your photos on your TV via your digital camera.


Photo TV HD

Photo TV HD

Photo TV HD picture processing technology designed to faithfully reproduce the natural beauty of your still images when viewed on your HD Ready 1080p BRAVIA LCD TV. Whereas all other TVs have technology designed to optimise video images, the BRAVIA W4000 has BRAVIA Engine 2 for viewing videos and Photo TV HD for viewing still images.

In order to enjoy PhotoTV HD, the PhotoTV HD-compatible TV and device need to be connected either with component or HDMI. Connection through component requires the user to manually select the Photo picture mode. When connected via HDMI, the television will automatically switch to Photo mode.


24P True Cinema

24P True Cinema

'24p True Cinema' mode, is a perfect match for movies. Film is shot at 24 frames per second, but UK televisions operate at 25 frames per second. This means that when you watch a movie on DVD, you are seeing it sped up by 4 per cent. '24p True Cinema' enables the panel to display films at their intended 24fps (frames per second).


‘Sony’, ‘BRAVIA’, ‘BRAVIA Engine’, ‘BRAVIA Engine 2’, ‘BRAVIA Theatre Sync’, ‘HD1080’, ‘Handycam’, ‘XMB’ and their logos are trademarks or registered trademarks of Sony Corporation, Japan. All other trademarks are acknowledged.

Box Contents

  • TV
  • Remote Commander
  • Table Top Stand
  • Power Cable
  • Operating Instructions


  • Customer Reviews

    Brilliant LCD5
    I've had this tv for a couple of months now. It really is excellent, I can't think of any negatives. The colours and contrast are good (really good blacks). It makes a fairly good job of SD pictures, but HD (from bluray or upscaled dvd on PS3) it is truely stunning, everyone should get a copy Planet Earth in bluray to show it off!
    I had been looking at lcd tv's for a while, standing comparing them all in shops for ages. When I first heard about this one coming out I wasn't sure how good it would be as everything sounded great except it didn't have 100Hz. I had previously seen an X3500 (which has 100Hz "Motion flow") next to a V3000 and the V3000 looked really jerky by comparison (when watching some football and scrolling through credits), so I was thinking I would have to fork out the extra for a tv with 100Hz. Well with the W4000 they must have done something clever because it looks at least as good as the X3500 when there is motion.
    Being able to stick in a memory stick to show off pictures is a handy little feature too (though I wouldn't leave it on all the time as a picture frame!).
    I think it even looks nice (never did like the big blocky frame of the X series), I would recommend this tv to anyone.

    Top Dog5
    This is quality!

    SKY HD pictures are simply stunning, even non HD programmes look good (if you sit 2 foot in front of the TV then it will look a bit naff but then you shouldn't sit that close to a 40inch TV!) PS3 games look and run fabulous (the same could not be said of the Philips LCD this TV has replaced). Same goes for Blu-Ray. A friend who has a Panasonic Plasma could not believe how good the TV was, you can only tell it's an LCD when you are up close, there really is very little difference between the two now.

    A previous reviewer points out the default colour settings are naff, and he's right, but spend 30mins adjusting the different menus and it will be 30mins well spent!

    Sound is fairly decent, but i'm considering getting a cinema setup now I've got a TV this good!

    quality lcd 5
    Ive seen many lcds from many manufacturers and, i own a Sony s3000 myself, i waited for some time to get that perfect TV, i skipped the w3000 as it had few issues, now that i have this TV I'm blown away with its performance, the blacks can easily rival most off the plasma in the market, there is no backlight bleed, no clouding issues like many other sets on the market. The SD picture quality is good nice vibrant colours, good detail. blue ray will blow you away picture is so detailed and sharp, whites are just as good as the blacks, call off duty 4 on the ps3 is brilliant no motion blur to report. overall this set is probably the best LCD on the market and it is under £1000, i think that bravia engine 2 is a big improvement over the old engine. The only TV i would consider 2nd place would be the Panasonic LZ85 which is was considering to buy.