Product Details

• Amazon Sales Rank: #35814 in Consumer Electronics
• Brand: Sony
• Model: KDL40W4500U
• Released on: 2008-08-26
• Dimensions: 10.98" h x 26.93" w x 38.82" l, 50.71 pounds
• Display size: 40

Manufacturer's Description

BRAVIA W4500 Series LCD TV
Available in 40", 46" & 52" Screen Sizes

The BRAVIA W4500 Series Full HD 1080p LCD TVs come packed with technology and features to enhance your viewing experience. Enhanced picture processing from BRAVIA Engine 2, together with Motionflow +100Hz and a Dynamic Contrast Ratio of 50,000:1 combine to deliver stunning pictures whatever you are watching, while XrossMediaBar, BRAVIA Sync, USB Viewer and DLNA ensure the easy integration of BRAVIA into your overall home entertainment system.

---

HD1080p (1920x1080)

HD 1080p offers you very high resolution to generate it’s picture. The ‘p’ stands for ‘progressive scan’, which scans all the lines at once to add stability & smoothness to fast-moving images. This makes 1080p TV’s excellent for sport broadcast & games.

---

Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government began switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you won't be able to view any channel without buying the additional hardware.

---

BRAVIA Engine 2

You can’t have too much of a good thing, so we designed BRAVIA ENGINE 2. By using our most innovative technologies like intelligent noise reduction and Advanced Contrast Enhancer, BRAVIA ENGINE 2 builds on the power of the acclaimed BRAVIA ENGINE and adds four new image processing stages. What’s more, BRAVIA ENGINE 2 incorporates full digital signal processing, which means that it can enhance many different signals.

---

Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail.

This is achieved as the backlight brightness adjusts according to the brightness of the scene. Sony’s unique dynamic contrast system features ACE (advanced contrast enhancer) which ensures all of the subtle shades of grey are maintained. The W4500 Series delivers a Dynamic Contrast Ratio of 50,000:1.

---

24P True Cinema

Movies are usually filmed at 24 frames per second (fps), and with 24p True Cinema, Movies are output in 24-fps as they should be, in the same sequence as the original film source for the same film-like motion that you could only enjoy in theatres before.

---

Motionflow +100Hz

Motionflow +100Hz improves the viewing experience for fast-moving action by intelligently adding frames between each of the 50 delivered through broadcast, Blu-ray or DVD content. Rather than simply duplicating existing frames, the W4500 will anticipate the movement from one frame to another and intelligently insert a frame in-between.

---

Live Colour Creation

Live Colour Creation is a backlight system which produces a wider colour gamut, seen particularly with the red and green areas of the spectrum.

So your TV picture will have more lifelike and natural colours with no smudging or dulling of the image.

---

X.V. Colour

X.V colour offers a colour palette of 100% of the colour spectrum giving more depth, detail and natural images and is closer to the colour spectrum seen by the human eye.

---

HDMI Sockets

The W4500 Series has 3 X HDMI Sockets – 2 at the rear of the set & one at the side.

Your HDMI socket provides a connection point on your TV that is able to deliver a high definition picture. Quite simply, the more HDMI sockets that you have on your BRAVIA LCD TV, the more components you are able to link up to for HD picture quality, for instance, a Blu-ray player, your Handycam® and your gaming console. Having the socket located in the side of the TV means that you no longer have to get into awkward positions or move the unit in order to gain access to the connection point, great if you’re viewing your photos on your TV via your digital camera.

---

BRAVIA Sync

BRAVIA Sync enables the control of your TV and peripheral devices with a single BRAVIA remote through menus displayed on your BRAVIA LCD TV.

It is supported by selected Sony Home Theatre Systems, Blu-ray Disc players, Audio/Video Receivers and Handycam®. Please check the specification of your other Sony products to ensure that it includes BRAVIA Sync.

---

XrossMediaBar (XMB)

XMB (XrossMediaBar) is Sony’s original graphic user interface that allows for simple operation of various media and content, as seen on the PLAYSTATION®3. Users can navigate through the different types of media by zapping across icons that are aligned horizontally. After selecting the medium, a list of its content appears as thumbnails vertically.

The main benefit of the XMB is that it alleviates the need to look at the remote control while searching and selecting content. With an increasing number of media and content, simple navigation has become a challenge, especially with a remote control. The XMB gives access to a wide array of content with only a few buttons.

---

USB Viewer

Enjoy digital photos on the big screen. With the USB Photo Viewer, the user can view photos instantaneously by connecting a digital still camera via USB and selecting "Photo" from the XMB menu. Thumbnails of the photos stored in the digital still camera will appear on the screen, from which the user can choose to view full screen or as a slideshow.

You can also select your favourite photo as a standby screen just pressing favourite button during thumbnails display, full-screen view and slideshow. Share your fun memories with family and friends on BRAVIA.

---

DLNA Certified

DLNA Wireless Technology can transform your BRAVIA into a wireless hub allowing you to view photos and listen to music from another device such as your laptop or camera. Only compatible with DLNA devices.

---

Photo TV HD

Photo TV HD picture processing technology designed to faithfully reproduce the natural beauty of your still images when viewed on your HD Ready 1080p BRAVIA LCD TV. Whereas all other TVs have technology designed to optimise video images, the BRAVIA W4500 has BRAVIA Engine 2 for viewing videos and Photo TV HD for viewing still images.

In order to enjoy PhotoTV HD, the PhotoTV HD-compatible TV and device need to be connected either with component or HDMI. Connection through component requires the user to manually select the Photo picture mode. When connected via HDMI, the television will automatically switch to Photo mode.

---

Picture Frame Mode

Picture Frame Mode offers you the opportunity to decorate your room with BRAVIA, like a painting or photo in a frame with superior colour reproduction from BRAVIA. By selecting the image to be displayed and the duration time on your menu screen your TV will show either a still image or slide show in it’s full glory at reduced power consumption, rather than simply having a black screen sitting in the corner or on the wall in your room.

You can display your favourite photos from in USB memory or preinstalled images on BRAVIA.

1. Push "Home" on the remote control
2. Select "XMB"
3. Choose "Picture Frame" Mode

The picture you selected as Picture Frame appears on the screen.

You can select either one of the 6 default pictures or your own pictures using the USB port.

---

‘Sony’, ‘like.no.other’, ‘BRAVIA’ and their logos are trademarks or registered trademarks of Sony Corporation. ‘PlayStation’ and ‘PLAYSTATION®3’ are registered trademarks of Sony Computer Entertainment Inc. Blu-ray Disc and the Blu-ray Disc logos are trademarks of the Blu-ray Disc Association.

Box Contents

Customer Reviews

Amazing with HD, ok with Digital TV
I bought this TV to replace a 5 year old Sony 28" CRT telly. As with the other reviewer I bought a Sony Blu-Ray player at the same time. The picture with an HD source is absolutely amazing. Pin sharp and almost 3D-like it's so detailed. The picture with Freeview on the other hand, needs a little fiddling with to get it right. For instance, it's best with the 'Noise Reduction' feature turned off but the 'MPEG Noise Reduction' turned on to max. After you make these adjustments the slightly blurred effect calms down and it all becomes much more watchable. I still don't find it as clear as my old CRT telly but I think that's more down to the fact it's a much bigger screen and it has such a high resolution. It's definitely worth going through the picture options to see what you think, I find the picture to be most natural with a lot of the aids (such as contrast enhancers, Live colour etc) turned off. All in all though it's a beautiful bit of kit (it looks really smart sat in the living room and that's important with something as big as this), the picture is fine with broadcast TV and awesome with HD. I'm pretty happy with it.

Fantastic Picture
Standard definition TV looks good, and Blue ray via PS3 is superb.
Only thing I didn't like is the sound quality but then most people who get this type of TV probably have it hooked up to a home cinema or hi-fi system. I just bought a set of 2.1 powered speakers and connected them via the audio out RCA jacks on the back becuase it really does need help on the sound front.

The DLNA/UPNP media functions are redundant if you own a PS3 as it is basically a cut down version of the same functions for streaming photos and music built into the TV. It does not stream video.

The SONY logo on the front has a white backlight which can be irritating but thankfully you can switch this off via the setup menu.

Outstanding picture quality
I bought this to replace a year-old Samsung 40inch LM87 which itself was a very good TV. After ordering it, I did get a slight case of nerves when I read about some users encountering a problem with so called back-light bleed (uneven patches of light behind the screen when viewing dark screens), but I can see no evidence of this on my set.

Compared to the Samsung, the Sony displays a noticeably better picture on HD (both Sky HD and Blu-Ray). Colour reproduction and handling of motion are significantly better, even to the extent that my girlfriend, who always claims that she can't see the difference between such things, has had to admit that the picture is better. The Samsung was great with HD sources, but images did sometimes suffer ghosting and motion blur. The Sony has none of this and is visibly sharper.

Standard definition Sky broadcasts look great, but as with all TVs they are limited by the quality of the source material.

I can't vouch for the sound because I run my equipment through an AV receiver.

Other plus points are the good quality and easy to use remote and the intuitive and easy to follow cross bar menu (similar to the PS3's).

Overall this is a really excellent TV.

A tip to anyone considering buying this or any other good quality HD TV: Most of the time the factory settings for the TV are way out. Spend some time trying out the settings to get the best picture. For example, the Sony comes with the back-light set quite high - you get a much better picture with it turned down to a lower setting. Also, don't assume that turning on all of the picture enhancements (this TV has several) results in a better picture. Often, particularly with HD material, you will get a more natural picture with them turned off - less is more in other words. The good news is that it's easy to set different preferences for your sources - for example I have different settings for Standard definition TV, Xbox 360 and Blu-Ray/Sky HD.