Product Description

Our HD Ready Sony BRAVIA V series TVs feature a stunningly slim and stylish design with integrated digital tuner, and BRAVIA Theatre Sync for one-click control over your home entertainment system. This unit also includes ultra-wide viewing angle, wall mount options and 3 HDMI inputs to easily connect to High Definition sources such as Blu-Ray Disc and PLAYSTATION3.Main Features:Resolution: 1366 x 768 High Definition LCD panelPowered by the BRAVIA ENGINE for enhanced depth, clarity and definitionTheatre Mode...

Product Details

• Amazon Sales Rank: #29239 in Consumer Electronics
• Brand: Sony
• Model: KDL37V4000U
• Released on: 2008-09-01
• Dimensions: 45.19 pounds

Manufacturer's Description

BRAVIA V4000 Series LCD TV
Available in 26", 32" & 37" Screen Sizes

The BRAVIA V4000 Series LCD TV in HD Ready resolution offers excellent connectivity with 3x HDMI and BRAVIA Theatre Sync, together with the excellent picture quality you would expect from BRAVIA Engine picture processing technology.

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HD Ready (1366x768)

To appreciate just how good a high definition picture is, it helps to know how TVs, DVDs and VHS worked in the past. Until recently, there was only one type of broadcast format – Standard definition - SD. With SD, the level of detail in the picture resolution is limited. SD has a resolution of 720 X 576, which means 576 horizontal lines of 720 pixels each. Pixels are the dots which make up a digital picture. The new HD formats boost resolution far beyond SD, giving your TV a level of clarity and detail that is absolutely breathtaking.

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Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government began switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you won’t be able to view any channel without buying the additional hardware.

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BRAVIA Engine

BRAVIA Engine is the high picture performance engine used in the latest Sony LCD televisions. An original picture tuning and noise reduction process was developed by Sony to guarantee vivid and high contrast images. The complex noise reduction process enhances low contrast images until they are crisp and realistic, and processes blues, greens and whites within each frame to generate the richness and colour accuracy.

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Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail.

This is achieved as the backlight brightness adjusts according to the brightness of the scene. Sony’s unique dynamic contrast system features ACE (advanced contrast enhancer) which ensures all of the subtle shades of grey are maintained. The V4000 Series delivers a Dynamic Contrast Ratio of 30,000:1 (37’’ 22,000:1).

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BRAVIA Theatre Sync

BRAVIA Theatre Sync is a new way of controlling Home Theatre setups. Using HDMI connections and one remote control, signals can be sent between the various units that make up the system. BRAVIA Theatre Sync is designed to cut out any complexity so you can concentrate on enjoying the movie. Just one push of a button and the audio equipment and TV are switched on, the correct inputs selected and the Blu-ray DiscTM or DVD player starts to play.

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HDMI Sockets

The V4000 Series has 3 x HDMI inputs (two on rear, one on side, all with CEC) make it even easier to connect to High Definition sources such as Blu-ray Disc™ and PLAYSTATION®3

‘Sony’, ‘like.no.other’, ‘BRAVIA’, ‘BRAVIA Engine’, ‘BRAVIA Theatre Sync’ and their logos are trademarks or registered trademarks of Sony Corporation. All other trademarks are acknowledged.

Box Contents

Customer Reviews

Super Sony
Bought this television on the strength of a 32 inch Sony purchased about a year ago.My daughters set had failed so i gave her our tv and we decided to get another Sony and go to a 37 inch. This set is excellent.Picture quality is very good on freeview considering the resolution of the set.When using with my Sony blu-ray player the picure is stunning.The sound is also a vast improvement on the previous set.If you decide to have this set you must go through the picture and sound menus and set them to your own liking as the factory settings are too high. With this new set and blu-ray player it makes for great viewing afternoons and evenings! Highly recommended.

Excellent Product
Ordered on Monday 22 Dec 2008. Delivered at 9am next morning. Can't argue with that for service. Setup of the TV is simple and quick. SD channels look great and even 2 metres away are still impressive and not pixellated. Analogue are there but unecessary and not brill.

The 37" screen is great for a typical lounge (mine is about 3.8m X 3.8m) and the viewing from the typical L-shaped sofa and obligatory two armchairs is not too big or too small. Action is handled well and colours/blacks and whites very good.

I did consider a 40" inch but as this TV is in a corner, a 40" would have meant that it starts to creep into the lounge and dominate. I also considered Full HD but came to the conclusion that I don't need it just yet. You need to be honest with yourself and lets face it, most of us watch digital SD TV and this TV is great for that.

I have a Sony HDD with 1080i (another Amazon purchase a few weeks back for my 26" sony). The picture quality on the 37" is fantastic with this and DVDs plus recorded material are stunning. The SD channels are also improved even further.

You may need to fiddle with the video settings (backlight and contrast) to find something that pleases your eye after you turn it on. Plenty on the web and AV forums etc on this theme. Also the sound is a step up from any other TV I have ever owned. There is actually bass coming out of this set... Very useful as I have not yet set up my home cinema amp/speakers in the lounge yet and am in the process of moving music to the HDD unit.

I also have photos on the HDD unit and they look good (and sound good with the audio screenshow photo feature on the HDD drive).

My one concern before purchase was that glossy black bezel. Would it be like watching a TV surrounded by a mirror. No need to worry it is harmless and not at all intrusive under most lighting conditions.

In summary, a good product at a good price that meets my needs. And that is the key.....be honest with yourself....what are your real needs from a TV.

Looking ahead I may buy a PS3 but not just for BlueRay. It seems to be a great media/games/internet box all in one. Need to pay the January credit card first... Merry Xmas.

great set -great service- great price
I am an IT illiterate in my mid 60s and ordered this item on a Monday PM [free delivery] with it arriving on Wednesday AM. Without a technitian to install it I was full of trepidation given my general uselessness with all matters technical. My fears were unfounded as it was very easy to set up with the help of a clear and simple hand book.I even linked up my Sky and DVD boxes and to my surprise it all worked perfectly. So top marks to Amazon and to Sony. The set itself gives an excellent, quality picture with particularly good sound which is important for us old guys. I had considered and viewed more expensive TVs and am glad that I finally chose this one.