Product Description

The BRAVIA W Series is packed with the latest Sony technology to get the best out of your HD content. Driven by BRAVIA engine 3 this series has a depth, richness and clarity that will take your breath away. Pictures are more vibrant and true to life, while Motionflow 100 Hz technology keeps fast-moving action and sports crisp and clear. Connect your W series to your home network using DLNA and share music, videos and pictures. Plus, check the news and information you want to read on-screen via RSS feeds...

Product Details

• Amazon Sales Rank: #18676 in Consumer Electronics
• Brand: Sony
• Model: KDL52W5500U
• Released on: 2009-05-18

Features

• 52" Diagonal Screen Size (inch)
• Analogue & Freeview Tuner
• Smartext with EPG
• S-Force Surround
• 100hz Scan

Manufacturer's Description

A BRAVIA LCD TV is no ordinary television. Design is sleeker, pictures are brighter, details clearer. All BRAVIA televisions are HD Ready as a minimum, with up to 4 HDMI connections, and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. Most of the BRAVIA LCD TVs feature BRAVIA Sync technology, it takes just one button to turn on your entire Sony home entertainment system, while XrossMediaBar helps you navigate your TV easily with its best-in-class menu screen. After all advanced technology should simply mean technology that does more for you.

The BRAVIA W5500 has all the Sony technology you need to experience a new level of entertainment. BRAVIA ENGINE 3 digital processing delivers a depth, richness and clarity that will take your breath away. Motionflow 100Hz technology keeps fast-moving sports and action crisp and clear. You can connect it to your home network using DLNA and enjoy music, video and pictures from other compatible devices on your TV. Plus you can use the AppliCast™ feature to check on-screen RSS feeds of news and other information while you’re watching your favourite programmes.

Motionflow 100Hz for super-smooth, ultra-realistic sport and action scenes

Motionflow 100Hz lets you see fast-moving sports and action scenes like never before by unlocking the amazing detail they contain. This blur reduction technology produces super-smooth, ultra-realistic viewing by doubling the conventional number of frames in a sequence. After every frame it creates an additional unique frame before the next one, based on key factors in the preceding and following images. While similar technologies simply duplicate frames, Motionflow 100Hz intelligently applies information to make movement appear even smoother.

The unique technology of BRAVIA ENGINE 3 optimises the quality of every single scene

An LCD television creates pictures by switching millions of pixels on and off. In the W5500 this process is controlled by the BRAVIA ENGINE 3, the latest version of Sony’s advanced digital processing technology. Using a collection of unique Sony algorithms it applies a digital perfecting process to reduce noise and produce cleaner images, higher contrast and smoother motion sequences, resulting in enhanced overall performance regardless of source.

Specifically, it analyses each individual scene, controlling the peak brightness level to generate advanced colour and brightness, and optimising the noise level. It also detects and adjusts the overall colour distribution of each frame and smoothes diagonal lines of pixels in fast-moving pictures to prevent jagged edges and bleeding colours.

In short, it delivers exceptional performance in every single scene.

Create an entertainment network in your home with DLNA

The BRAVIA W5500 means you can finally create an easy-to-use home network that lets you share music, video and pictures from around the house on your TV. As part of the Digital Living Network Alliance (DLNA), Sony has adopted a universal standard for connectivity that enables your electronic devices, regardless of brand, to ‘talk’ to one another. So now it’s easy to move files between your TV, PC, printer, music player, phone, camera and more, wherever they are in the home. By integrating your TV into a home network, either wirelessly or via a cable, you can use your BRAVIA remote to find photos on the DLNA-enabled laptop in your bedroom and call them up to your living room TV screen. If you want hard copies, just send them to print on the colour printer in your spare room.

As well as BRAVIA TVs, Sony offers a range of DLNA Certified™ devices such as VAIO notebooks, the Sony Ericsson mobile phone, the PLAYSTATION®3 and the GigaJuke hard-disc drive music system.

AppliCast™ brings live internet feeds to your screen while you watch TV

AppliCast™ lets you see internet information on your BRAVIA TV while you're watching television. You don't have to switch on your PC - just call up widgets onto the TV screen. Three widgets, including a clock and calendar, are already installed on the on-screen XrossMediaBar and you can add RSS feeds of news, weather and more by connecting your TV to the internet via the Ethernet port at the back. Just select the information you want with your BRAVIA remote and it's right there whenever you need it.

Box Contains

Customer Reviews

stunning
I have been waiting for Sony's new model for weeks and am not disappointed.

Even turned off it looks great with its piano black finish but when turned on the picture is truly stunning. The images are clean and crisp and the colour is extremely vibrant. The 100000:1 contrast ratio makes most of the other sets I considered look shabby in comparison. It seems to handle fast moving images with ease without much of the noticeable juddering that I have seen on most TVs. I have seen no sign of the uneven back lighting problems that have been discussed with the smaller version of this model.

I intend to use my surround sound system for most applications but the quality of the TV's own sound is much better than you might expect and as is perfectly adequate for general viewing purposes.

I bought this TV with the Sony BDP-S550 and, as I have said, the results are extremely impressive. However I am also very impressed with the picture from the digital receiver. I had expected it be stretched and grainy but this is just not the case. I fully intended to make sky hd my next purchase but am now seriously reconsidering if I need this.

Setup is extremely easy and is completed with a few button presses. It did take about 20 minutes to download all the tv guide but I don't know if that is normal or not. This model has the stand pre attached so it is just a question of lifting off the box and placing the TV on the cabinet.

My one and only gripe would be that even though I spent nearly £1900 on a tv and blue ray player I still had to purchase a separate HDMI cable as none was provided. Very tight Sony!

In summary, an awesome bit of kit and definitely the best purchase I have made in years.

What a stonker
I also have placed an order for this Sony set and have received it. I also like the other reviewer placed an order for the Sony BDP-S550 Blu-Ray drive, as it was version 2.0.
I have had a few LCD's in the past, but nothing above 40" and I was a little weary of picture degredation on a bigger screen. How wrong could I be it is gobsmacking. Also like the review above I can not see anything on my set that warants people going on about the levels of black. No problems here at all.
I really love the fact that it's DLNA and I can use my media server and other gadgets with this LCD. Applicast is also great as I have my RSS feeds come through, and it looks like these will be updated and new stuff come via updates as it is connected to the internet.

9.5/10 overall. Sound could just be slightly better although the one I have is connected to a 7.1 reciever.