Product Description

This title includes shining examples of branding graphics. In this follow-up to our immensely successful first volume, you'll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museum's Berlin branch. Top design and branding offices featured include Meta Design, Saffron Consultants, Research Studios, Stefan Sagmeister, Studio Dumbar, and Zion Graphics. With a foreword by Meta Design's chief design officer Uli Mayer-Johanssen and introduction is by branding guru Wally Olins, this collection brings an insider's prospective to the art of designing successful logos.

Product Details

• Amazon Sales Rank: #17722 in Books
• Published on: 2009-05-25
• Original language: English, French, German
• Number of items: 1
• Binding: Hardcover
• 384 pages

About the Author
Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN, he has been building up the digital and media collection with titles such as Animation Now!, the Advertising Now series, the Web Design series, and TASCHEN's 1000 Favorite Websites.

Customer Reviews

Must have book!!!
Brilliant book with lots of ideas!!! Must have for each creative! Anyway each book written by Julius Wiedemann is full of fantastic design ideas.