Product Description

This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.

Product Details

• Amazon Sales Rank: #160665 in Books
• Published on: 2007-01-22
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 274 pages

About the Author
Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer. This is his first book.

Customer Reviews

Inspiring, and a little different
As the owner of a few books like this (which all seem to be exactly the same as all my course-mates at uni), I was initially drawn in by the cover...(I'm like that!), but it is so nice to have something a little different than "Advertising New: Print", "Advertising Is Dead" and "Creative Advertising". Don't get me wrong, I have those books too, but it is inevitable that my classmates will have flicked throgh those too, so this book gives the edge of some 'different' campaigns for me to know of and discuss.
The campaigns are well selected and the book is nicely layed-out. I was loathe to spend the £20 on this, in case it didn't live up to my expectations, but it has.