Product Details
Absolut Book: The Absolut Vodka Advertising Story

Absolut Book: The Absolut Vodka Advertising Story
By R. Lewis

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Product Description

A New York Times bestseller with over 175,000 copies sold, the ABSOLUT BOOK is as good as the vodka it promotes. Richard Lewis takes readers behind the scenes to cover the birth and growth of this award-winning advertising campaign, and provides the definitive illustrated history of one of the most successful advertising promotions ever seen. This collector's delight will appeal to designers, art lovers, vodka drinkers and anyone with good taste.

Product Details

  • Amazon Sales Rank: #44925 in Books
  • Published on: 1998-03
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 288 pages

Customer Reviews

absolut must.5
The Absolut Book satisfies every ad collectors dreams. It neatly puts together many, many ads, from current to never seen before. The pages are full of color and sturdy enough to look through the book without fear of wearing it out. I hope that in ten more years of advertising, there will be The Absolut Book 2 for more enjoyment. absolut good-bye.

History of Absolut advertisements as well as a collection...4
"Absolut Book" covers the evolution of advertisements for Absolut Vodka and the people behind these ads. Most of the book is dedicated to the actual ads, broken up into groups, with captions detailing the ideas and providing additional information. Fascinating for its insight into the Absolut ads creation process. The book also includes some never published prints. An absolut must for collectors or anyone who enjoys print advertising.

a good Absolut Vodka advertisement encyclopedia!5
I've been thinking about buying this book for some years, finally I decided this year and I'm happy I finally did it, it's a good album of the advertisements they did until 1995 or 1996 (I'm not sure about that). The ads have a small explanation of why there are that way and there are a few interesting facts on how they were made. It's incredible how such a simple idea could develop an advertising campaign this huge. I just hope soon will come out the 20th anniversary book, I'll buy it right away...