Product Description

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

Product Details

• Amazon Sales Rank: #177743 in Books
• Published on: 1995-04-10
• Original language: English
• Binding: Paperback
• 352 pages

Customer Reviews

Makes you evaluate the way you think - a real "mind bender"
This is an excellent and easy to read book that provides the reader with a concise and upto date course in the field of Lateral Thinking. If you find yourself stuck on a problem and you keep coming to the same mental blocks - I can definitely recommend this book!

Some of the tools can be difficult to apply but he provides you with so many other affective lateral thinking tools you find yourself spoilt for choice.

fascinating and really useful
A fascinating and really useful book on the mechanisms behind human creativity, also containing various techniques to improve the effectiveness of the human mind. It is as useful to people with high interest and knowledge in the "lateral thinking" field as to teachers, business professionals, and any person with little or no knowledge in the creativity processes. Highly recommended!