|
Alexander the Great: His Strategy and Tactics
|
| Price: |
Product Description
A presentation of the many strategic lessons from Alexander's outstanding campaigns which still have a relevance to business strategy today. Alexander the Great was arguably the greatest military strategist, tactician and ruler in world history and his legacy has influenced the greatest military and business minds of history since his death at the age of 32 in 323 BC. This work examines many of the issues that Alexander used to win in his campaigns, including: motivation, planning, cross-cultural sensitivities, the power of attack over defence, innovation, logistics. All of these issues have an importance for the business manager. Of intererst to any reader interested in this area of strategy as well as professionals.
Product Details
- Published on: 2002-12-01
- Original language: English
- Binding: Hardcover
Editorial Reviews
About the Author
Partha Bose is ex-Mckinsey and is now Chief Marketing Officer of Monitor Group (a highly respected advisory firm based in 26 countries around the world). He has impeccable contacts with the international media, especially the Wall St Journal, the Financial Times, The Economist etc.
