Product Description

Break free from your chocolate addiction with Jason Vale's irreverent, zany and original new book. Jason, aka The JuiceMaster, reveals the dangers of chocolate's ingredients (sugar, dairy and additives), the marketing industry's ploys to keep us all hooked and our emotional attachment to the sweet stuff- and shows you how to kick the habit. Jason Vale offers his own take on the SugarBusters and anti-dairy phenomenon, taking a pop at the food and marketing industries and showing you how to free yourself from the mental food trap by reframing your thoughts. Sugar is the cocaine of the food world, responsible for obesity, diabetes and a host of other problems. Dairy is equally bad for us and is an acid-forming food. Many people's stomachs aren't suited to break the lactose down properly and so it affects our ability to digest the nutrients from other food. This book also examines the ways in which the advertising agencies seduce us and keep us hooked, as well as examining the emotional attachments we have to chocolate, created from early childhood: 'the chocolate nanny' as Jason puts it. Jason's lively debate, full of amazing information that makes your hair stand on end, is enough to put anyone off chocolate. He looks at how we've been hooked -- and the 'con' that is confectionery.

Product Details

• Amazon Sales Rank: #21832 in Books
• Published on: 2004-04-05
• Original language: English
• Binding: Paperback
• 240 pages

Review
Emails from readers of Slim 4 Life: 'I discovered Slim 4 Life via a display in Waterstones. The bright yellow cover and the extraordinarily healthy looking bloke pictured caught my eye. As soon as I began reading the first page I realised that here was something different. And I loved your style of writing- straight forward, humorous and really interesting. I couldn't put it down...I am slowly converting my office with my enthusiasm. Added to which they can see the improvement in my skin and weight loss (8lbs in 4 weeks- yippee!). They have all noticed as well that I am eating loads of food- certainly not starving myself like half the girls in the office! So far, 2 girls and 1 guy have bought your book- and two have already bought a juicer.' Erica Raby, Blackpool 'I've just finished reading your book Slim 4 Life. Wow!! Many, many thanks. I'm recommending it to all my friends.' Hilary Baines 'Your book has been invaluable to me and has changed my way of thinking completely. I feel enlightened and lucky to have come across you in my life journey. If you're in Harrogate sometime, maybe we could meet over a fresh cup of...juice! Thanks again bud.' Ramesh Mehay 'Thank you, thank you, thank you for your brilliant book...Even my husband, who is very much an 'eat as little fruit and veg as possible' kind of person, is reading the book and, after just a few days of cutting out the rubbish, is 'hooked' on this way of thinking and eating. Just as with 'The Good Book', I believe that every home should have a copy of Slim 4 Life.' Lynne Pritchard

About the Author
Jason Vale, the Juice Master, is a successful health and lifestyle coach. A former trainer for Alan Carr in Birmingham, he launched his London clinic and countrywide workshops two years ago. His seminars on losing weight and quitting drinking and smoking are consistently sold out. He has appeared on Trisha and ITV's This Morning, has several spreads in the Daily Mail and been reviewed by the Sunday Times. He is a key presenter at the Vitality Show. He has a Juice Master juicer on sale, produced by Moulinex.

Customer Reviews

Life changing
Every now and then you come across a book that changes the course of your life. This is one such book. After eating chocolate for a lifetime, I finished this book two weeks before Christmas - good test eh? I can very happily say that I haven't wanted chocolate since. I waited to see if the disinterest would wear off and with Easter coming would I be led into temptation again? But no problems there, I sailed through and now see chocolate exactly for what it is, and it feels wonderful. I am totally free to choose what I want to eat, and happily leave chocolate out of the shopping basket. After reading Slim 4 Life by the same author, sugar made the same swift exit from my dinner table. I have lost a stone in weight without trying, I feel fantastic and am filled with so much energy I can't wait to see what the next day brings. Life is beautiful. Thank you Jason Vale!

You'll never look at a bar of chocolate in the same way!
I bought this book on impulse not knowing a thing about Jason Vale, but as soon as I started reading I liked his style and the way he gets his point accross. I have read so many books about giving up sweet things, but not one on chocolate in particular. There are no complicated diet plans or mumbo jumbo, Jason gives you the facts about mass market chocolate and makes you think before grabbing that Snickers bar. Chocolate doesn't do you good, makes you feel crap after eating it, but you still want more. I was hoping that this book would make me look on chocolate in the same way I look at cigarettes, and it does. Now I can pass the endless displays, posters and TV ads thinking, you can't get me! We have all been manipulated by these corporate giants who only think of profit and it's time to open our eyes and see chocolate for what it is. I have just purchased Jason's first book Slim 4 Life Freedom From The Food Trap which I'm looking forward to reading.

Incredible
I first heard of this book when one of my friends told me that she was quitting chocolate - forever. My first reaction? "She's crazy! What's life without chocolate?" However, I was curious enough to find out what had sparked this bizarre event, and she lent me this book.
As for me, I was a self-confessed chocoholic. I could quite happily eat an entire pot of Milky Way spread without thinking about it, or get through an entire Selection Box alone. I began reading the book doubtful that it would have any effect, but that was where I was wrong.
From the beginning, Jason Vale encourages the reader to have an open mind as to what he is saying. He then takes the reader on a journey to 'burst the chocolate bubble', as he says, by dispelling myths, unravelling the influence of advertising, and hammering home some truths about the health hazards and unfair slavery connected with chocolate. All this he does with easygoing, humorous words. It is quite easy to finish the book in one sitting, it is so easy to read. It is quite repetitive, but this only serves to emphasize the main points he makes!
By the end of the book, much to my amazement, I had no desire to eat chocolate again. This book is truly incredible. If you have a problem with chocolate, no matter how big or small, I cannot stress how good this book is! I have been lending it to all my friends, my mother, and my sister, so amazed were they at this transformation in me. Buy it!