Product Description

A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.

Product Details

• Amazon Sales Rank: #519128 in Books
• Published on: 2000-08-05
• Original language: English
• Binding: Hardcover
• 592 pages