Product Details
Managing Public Relations

Managing Public Relations
By James E. Grunig, Todd T. Hunt

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Product Description

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

Product Details

  • Amazon Sales Rank: #194141 in Books
  • Published on: 1984-01-02
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 565 pages

Customer Reviews

Still indispensible after all these years4
THE definitive textbook on how it's done by the PR guru's PR gurus, even if the style can be hard going in places. The publication date means that some areas such as the internet are not covered, but for a fundamental guide to the principles this should be on every PRO's shelf.