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Introducing Communication Theory: Analysis and Application, with Free PowerWeb
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Product Description
This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
Product Details
- Amazon Sales Rank: #1715628 in Books
- Published on: 2003-08-01
- Original language: English
- Binding: Paperback
- 544 pages
Editorial Reviews
From the Publisher
23 theories covered in discrete chapters.
Each theory is presented in a consistent format: vignette, introduction, assumptions, core concepts, and critique, providing continuity for the student and allowing for a more balanced presentation of the theories.
Each chapter begins with an extended example (the vignette) that demonstrates how communication theory plays out in everyday life.
Part I, 'Setting the Stage', defines communication, gives students an understanding of the history of the discipline, covers the basics of what makes theory, and outlines the role that research plays in the development of theories
The text includes several types of pedagogy, including Theory into Practice (TIP) boxes (i.e., inserts that relate theory to everyday life), research notes (i.e., relevant abstracts from research articles and essays), "discussion starters", "terms for review", and a glossary.
The last part of the book, 'Casting the Future,' provides coverage of the future directions of research in the field and provides information on career opportunities for students considering communication as a major.
New chapter on Medium Theory (#24) per reviewers request for more mass communication theories
New pedagogy. T.A.G. (theory application in groups) gives a question for small groups to consider in every chapter.
Section openers have been added to introduce each Part of the text.
New material added to every existing chapter to introduce students to the most useful and up-to-date research and theory.
Running glossary throughout the text.
