Product Details
Cases in Electronic Commerce

Cases in Electronic Commerce
By Sid L Huff

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Product Description

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

Product Details

  • Amazon Sales Rank: #1330487 in Books
  • Published on: 2001-11-01
  • Original language: English
  • Binding: Paperback
  • 360 pages