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Public Relations: The Profession and the Practice

Public Relations: The Profession and the Practice
By Craig E. Aronoff, Otis W. Baskin, Dan Lattimore

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Product Description

This text aims to provide an understanding of public relations and a basis for successful practice using experiences of practitioners and theoretical perspectives of scholars. It includes coverage of technological change, diversity and expanding global markets, and their impact on the profession.


Product Details

  • Amazon Sales Rank: #1087690 in Books
  • Published on: 1996-07-01
  • Original language: English
  • Binding: Paperback
  • 523 pages