Product Description

This text combines contemporary and classical communication theory, fundamental concepts and basic skills. It provides students with an understanding of modern communication, by presenting the immediate and long-term applications to their lives.

Product Details

• Amazon Sales Rank: #3495426 in Books
• Published on: 2000-02
• Original language: English
• Binding: Paperback
• 544 pages

From the Publisher

-New Chapter on Conflict and Negotiation (Chapter 7).

-Complete Update. The new edition has over 250 new citations and has updates on new issues, theories, and research.

-Issues in Communication. Found in every chapter, these have been added to present current critical issues in communication.

-Technology and Communication. This edition has integrated and added discussions on technology and its impact on communication.

-Chapter 12 "Mass Communication" has added Coverage on Public Relations and
Advertising.

- New Glossary with Key Terms.