Product Description

Libby/Libby/Short wrote this text based on their belief that the subject of financial accounting is inherently interesting, but financial textbooks are often not. They believe most financial accounting textbooks fail to demonstrate that accounting is an exciting field of study and one that is important to future careers in business. When writing this text, they considered career relevance as their guide when selecting material, and the need to engage the student as their guide to style, pedagogy, and design. Libby/Libby/Short is the only financial accounting text to successfully implement a real-world, single focus company approach in every chapter. Students and instructors have responded very favorably to the use of focus companies and the real world financial statements. The companies chosen are interesting and the decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting. This text has enjoyed tremendous success, and will continue to do so because of its timely, real world and relevant content, its solid pedagogical features, and its appropriate balance of innovative and traditional content.

Product Details

• Amazon Sales Rank: #1085540 in Books
• Published on: 2003-02-01
• Original language: English
• Binding: Paperback

About the Author
Bob Libby is the David A. Thomas Professor of Management in the Johnson Graduate School of Management at Cornell University. He previously taught at the University of Chicago and the University of Michigan. He received his Ph.D. from the University of Illinois. Bob has a national reputation as a leading academician and is one of the top five behavioral accountants in North America. Bob teaches MBA and Executive MBA courses in Financial Accounting at Cornell. Please note: Bob Libby is teaching at Univ. of Texas at Austin through June 1, 1999. Pat Libby is an Associate Professor at Ithaca College. She received her Ph.D. from the University of Michigan. Her research activities focus on how to use cases in introductory accounting and on using Collaborative Learning techniques in the classroom. She teaches undergraduate introductory, intermediate, and advanced Financial Accounting at Ithaca. Dan Short is the Dean of the Richard T. Farmer School of Business at Miami University. Prior to that he was the Dean of the Business School at Kansas State University and prior to that he taught at the University of Texas-Austin and the University of Chicago. He received his Ph.D. from the University of Michigan. He has won numerous teaching awards during his career teaching both undergraduate and MBA financial accounting courses.

Customer Reviews

Lucid, intersting and easy to follow
I am an engineer running a small company. Last year I bought an accounting package to keep better track of my business. Though the software is great the accompaning manuals are of no use and their concise introduction to accounting did make matters worse.

I have been looking at several accounting manuals but could not find one I could just sit down with and read on my own.

Well now I have found it. This manual is easy to read, clear and to the point and the real company examples make it interesting. After reading only two chapter I realized that the information that came with the accounting software put me totally on the wrong track.

I can recommend this book, manual very highly.

A book that can make even accounting interesting
The book is very well rounded and very helpful in introducing what might have been confusing subjects. Author brings in real life examples and raises questions of ethics in accounting. Graphic design is excellent and makes the book "look" interesting. No effort was spared to make this book graphically appealing. I recommend this book even to the non-accounting/business person. The lessons taught in chapters one thru four are essential for everyone to know in order to make sound economic choices.