Product Description

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to "think like an economist."

Product Details

• Amazon Sales Rank: #167690 in Books
• Published on: 2008-02-01
• Original language: English
• Binding: Paperback
• 608 pages

About the Author
Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).

Customer Reviews

Best introductory microeconomics textbook available
Don't listen to some of the reviewers here - this is a very good textbook.

The textbook is well-written and provides good, witty examples. While this textbook is an introductory textbook it isn't mind-numbingly basic (probably why some of the reviewers here don't like it) and does require a certain intellect to be able to follow. But if you can follow it you will quickly realise that it is the best introductory microeconomics textbook around.

It must be noted though that this is an American textbook and there is not a European/UK version - therefore everything in the textbook is in US $ - don't let this put you off. Robert Frank is a brilliant economist and this is the perfect textbook if you want to be introduced to microeconomics.

As an added bonus there is an online study guide available on the publishers website for free which I recommend is used alongside the textbook to test and deeper your understanding of the material.

great way to learn "thinking like an economist"
The author's goal of writing "Microeconomics and Behavior" has been to produce an intellectually challenging text that at the same time would be accessible and engaging to students. Whereas the majority of textbooks unfortunately seemed to focus on either one of them, he certainly succeeds in finding the right balance between the two.
The book provides all the necessary microeconomic knowledge for undergraduate students and serves as an ideal basis for further study.
Its major plus compared to the bulk of micro textbooks is definitely that it limits technical (mathematical) explanations to the minimum required without neglecting the importance of mathematics. Instead, the author regards the teaching of technical tools and the teaching of intuition as complements and intends to make readers think like an economist - supported with numerous good examples for all the fields covered.
This economic naturalism that the book wants to (and achieves to) teach makes it very special.
It covers the basic areas of consumer behaviour, theory of the firm/market structure, factor markets, general equilibrium/welfare and is furthermore divided into core and supplementary chapters.

re: additional Microeconomics and Behaviour workbook
I would advise anyone buying this book to also purchase the accompanying Microeconomics and Behaviour Studyguide by James Halteman (Author). It helped me get a 1st in my University Exam at Oxford.

Link: http://www.amazon.co.uk/exec/obidos/ASIN/0072977469