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Corporate Communication: International Edition
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| List Price: | £43.99 |
| Price: | £40.79 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Product Details
- Amazon Sales Rank: #278555 in Books
- Published on: 2009-03-01
- Original language: English
- Binding: Paperback
- 288 pages
Editorial Reviews
From the Publisher
New chapter (9) on Managing Government Affairs.
Extensively rewritten and committed to be a textbook, not a trade book.
Increased emphasis on communication strategy in a practically new chapter 2.
4 new cases (Dow Corning on breast implants, United Technology, Bank of Boston, and a fictional case in strategy called Fletcher Electronics).
Business cases: Each chapter's text material is immediately followed by one illustrative case. The case includes exposition, examples, and analysis by the author.
A Note on the Case Method: At the beginning the book, the author outlines how to use the cases while reading the book and the main benefits of the case study method in corporate communications.
About the Author
Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.
Customer Reviews
A Must
There just aren't enough Communications books out there, most corporations think that Communications is part of the Marketing Division, or worse, that Internal Communications are under HR. This book is good, with a slight tendency to cover too much, and I was interested, but not impressed, with some of the Case Studies.
