Product Description

This title offers winning sales strategies from the greatest strategist of all time. In "Sun Tzu Strategies for Selling", the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield - or, better yet, without doing battle at all!Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to: occupy the high ground - think positively; be willing to lose - take risks; win without fighting - develop a superior strategy; seize the initiative - beat your competitors to the punch; be flexible - change your tactics to fit changing circumstances; and, consolidate your achievements - sell solutions.

Product Details

• Amazon Sales Rank: #38876 in Books
• Published on: 2003-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 230 pages

From the Back Cover

Winning sales strategies from the greatest strategist of all time

In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!

Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to:

• Occupy the high ground--think positively
• Be willing to lose--take risks
• Win without fighting--develop a superior strategy
• Seize the initiative--beat your competitors to the punch
• Be flexible--change your tactics to fit changing circumstances
• Consolidate your achievements--sell solutions

About the Author

Gerald A. Michaelson has held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

Customer Reviews

I followed this and I delivered and continue to do so
I was introduced to Sun Tzu and The Art of War but an inspireing manager , some 20 years ago.In essence it changed my life completely, but must admit trying to align the messages into everything I did, was at times difficult and confusing.Along came the remarkable "Sun Tzu Strategies for Selling" and it did it all for me, this book is a must if you believe that success in sales is founded on long term and mutually beneficial relationships with your customers - and to think it was based on works written 2,5000 years ago!!!!!