Product Description

This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning.

Product Details

• Amazon Sales Rank: #294970 in Books
• Published on: 2003-10-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

From the Back Cover

Winning marketing principles from the greatest strategist of all time

What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as "The Principles of the Marketing War." Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns. These principles include:

• Organization of Intelligence: Know your market as well as you know yourself
• A Secure Position: Occupy a position that cannot easily be taken by your opponent
• Surprise: Gain psychological dominance and deny the initiative to you opponent
• Economy of Force: Assess accurately where you deploy your resources
• Command Structure: Good management unleashes the power of human resources
• Simplicity: Even the simplest plans are difficult to execute

Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning.

About the Author

Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

Customer Reviews

Shining Sun for every business
Another fanatastic book from Gerald Michaelson. If you need clear and precise help to grow your business then this is the book for you. Whether you are a single self-employed person or are running a large company this book will make a huge difference to the way you do business. Buy it and be successful!

Perfect Strategies but how should you implement them?
Any work on Sun Tzu's strategies is a winner as far as I am concerned. The problem is that despite the fact that these tried and tested strategies are as good today as when devised 2500 years ago there is little information on how to devise tactics that small businesses can use today.

It is true that a number of tactics used by large corporates are discussed but how you should scale these down to the smaller business is not mentioned.

I thoroughly recommend this book but can only sugggest you search for a "Marketing Magician" to find the tactics needed to use these strategies today.