Product Details
Hot Marketing, Cool Profits: 200 Practical Sales and Marketing Ideas for Growing Your Business

Hot Marketing, Cool Profits: 200 Practical Sales and Marketing Ideas for Growing Your Business
By Roger Brooksbank

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Product Description

"Hot Marketing, Cool Profits" is a comprehensive toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit. The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business: growing a customer-driven business; conducting savvy market research; formulating a winning marketing strategy; providing better information materials; attracting great publicity; advertising more creatively; using direct mail more effectively; becoming an expert sales prospector; closing more sales face-to-face; negotiating more profitable sales face-to-face; building stronger customer relationships; and controlling your company's overall marketing effort.

Product Details

  • Amazon Sales Rank: #784665 in Books
  • Published on: 2003-01-31
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 285 pages

Editorial Reviews

Review
"We live in the Age of the Idea. Not only is this book full of genuinely great ideas but it also shows you how to transform them into results...and cash!" - Saatchi and Saatchi CEO Kevin Roberts

About the Author
Roger Brooksbank, Ph.D. is an associate professor of marketing at Waikato University and internationally known author, consultant, and speaker.