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All About Public Relations: How To Build Business Success On Good Communications
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| List Price: | £39.99 |
| Price: | £37.99 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
All About Public Relations Second Edition by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.
Product Details
- Amazon Sales Rank: #654327 in Books
- Published on: 1991-01-01
- Original language: English
- Binding: Hardcover
- 368 pages
Customer Reviews
The definitive guide to business communications
If you need to know how to plan and run communications programmes that really work, this is the one book you should read. Keep it constantly by your desk. Dip in to the relevant chapter every time you have a project or a problem. The checklists are brilliant and prevent you making any mistakes. This is written by someone who knows and has advised General Motors, General Electric, the European Union, ICI, Phillips, Rolls-Royce and countless other top companies.
