Product Description

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems.

This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

Product Details

• Amazon Sales Rank: #123696 in Books
• Published on: 2002-07-04
• Original language: English
• Binding: Paperback
• 672 pages

Customer Reviews

The only retail text book you will need!!
I was taught by Professor Peter McGoldrick and his book covers absolutely everything you need as a retail marketing student in an easy-going manner which typically personifies him; it is extremely thorough but stimulating reading with some first-class case studies.

Essential Book
As a Retail Marketing student, I have come accross many texts about Retail and Marketing but this one is outstanding. It's a useful book to have on your self. If there's a topic you need to know related to retail, it will be covered fully in this book! Easy to read and not longwinded like some other textbooks. Buy!

I have't got my book!
It has been 1 month from I reserved the book, but I still haven't got it. Why?