Product Description

Palmer and Hartley's "The Business Environment, 4e" text is a basic level textbook, ideal for one semester use, that introduces students to business by exploring the dynamics of the business environment. The text clearly demonstrates the effects of these dynamics on business organisations and illustrates to students how decisions are made within organisations to ensure survival in this constantly changing environment.

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Product Details

• Amazon Sales Rank: #406051 in Books
• Published on: 2001-12-01
• Original language: English
• Binding: Paperback
• 560 pages

From the Publisher
Business environment model: The text introduces and analyses the business environment model and presents tools and methods of assessment to analyse the model, allowing students to view the business environment both internally and externally to determine business strategies.
Holistic Approach: The 4e has moved away from the marketing emphasis of the 3e towards a more broad outlook of the business environment, helping students to understand how business organisations operate in economic, political, social, technological, and legal environments. `Thinking around the subject' boxes have been developed to encourage students to think about the business environment in a broader context.
The international scene: As a result of the increasing globalisation of business, a chapter has been dedicated to the international business environment, allowing students to relate what they have learnt to a broader international context.
Currency: The 4e has strengthened its currency by reflecting the most up to date changes in the business environment and incorporating them into the text.
Pedagogy: Comprehensive range of learning features and assessment material is integrated throughout the text to support students' study and reinforce topics covered in each chapter. Chapter objectives at the start of the chapter serve as a useful guide for both lecturers and students, highlighting what the author aims to achieve in each chapter. Each chapter concludes with insightful vignettes, review questions, a chapter summary and links to other chapters, which serve as a valuable revision tool and encourage students to cross-reference throughout the book tying the themes of the book together. Additionally, there are extensive suggestions for further reading and websites to allow students the opportunity to explore issues raised in the chapter.
Case studies are integrated throughout the text to encourage students to apply their acquired knowledge to practical situations in the business environment.
Extensive online support: is provided for both lecturers and students, including an instructor's manual, cases, essay questions, Power Points, revision notes.

From the Back Cover

Europe's best selling business environment text

'The Business Environment is used as the cornerstone book for our business module. It is an ideal reference text that sympathetically introduces students to the business environment. It is useful not only for those who have some knowledge of business but also for those new to the subject, and can be used throughout their three years of study.’

Jane A K Silver, Senior Lecturer in International Business and Strategy, University of Salford

‘A very readable text that presents appropriate frameworks and encourages the exploration of their applications via relevant case studies’

Rob Thomas, Principal Lecturer in Business Environment, University of Portsmouth

The Business Environment examines the external influences on business organisations.  It is designed specifically for students taking a first module on a business or business-related degree, HND, MBA or professional course.

Now accompanied by an interactive Companion Website

For students:

*Self-test questions, web links and further learning resources

For lecturers:

*Instructor’s manual, PowerPoint slides and multiple choice questions for use in class

For lecturers and students in Scotland and Ireland:

*Specific cases and references relevant to Scotland and Ireland

Dr Ian Worthington and Chris Britton are both Principal Lecturers in the Department of Strategy and Management at Leicester Business School, De Montfort University.

About the Author
Dr Ian Worthington and Chris Britton Both principal lecturers in the department of corporate strategy at Leicester Business School, De Montfort University.

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Customer Reviews

Excellent resource book for students of this topic
Most books in this category have a tendancy to be boring. 'The Business Environment' however tries to up to date and enjoyful, in a truely successful manner. A mixture in the font and colour of the text make the subjct pleasing to the eye. Therefore in my view, the content of the book sinks right in. The text is blended well with diagrams, so the information is readily accessable. As a student of the subject at degree level, I have found this book a fantastic resource, and thoroughly recommend it to others.

The Business Environment
Topics covered include Micr and Macroeconomics, Law, the Political Environment, the Business Environment and Markets, making this a well written book which gives up-to-date information and balanced opinions. The language used and content make this book a versatile resourse for students ranging from A Level through to higher education. The case studies, review and discussion questions, together with the assignments should prove useful to both students and tutors alike.

Business - made friendlier!!!!!!!!!
I am currently in my final year at uni doing m/cycle engineering. I was really worried when i was told we would be studying and graded on business appliance.

However our lecturers recomended this book, so i went ahead and bought it. supprisingly it has helped a great deal in my understanding of the module. it has helped me through my mid-semester exam, and my revision for my final.

This book is good for all those wanting to gain knowlege about the business environment and how it works.

A VERY HELPFUL BOOK TO HAVE!!!