Product Description

This volume looks at how small businesses can attract, win and keep customers. Based on the author's work with a range of large and small businesses, it looks at advertising and selling and provides a complete guide to making your business successful. The guide features real life examples from international, national and large and small businesses.

Product Details

• Amazon Sales Rank: #900143 in Books
• Published on: 2001-09-01
• Original language: English
• Binding: Paperback
• 247 pages

About the Author
Marketing Professional for 11 years (former Commercial Manager for Kraft Jacob Suchard and Brand Manager for Seagram UK Ltd) * Recently set up her own marketing training consultancy where she delivers seminars and courses on marketing for small business * Former Associate Director for a training company providing consultancy and training in the area of marketing and customer retention to both large and small clients. Clients include BP, Safeway, Credit Suisse First Boston and British Airways * Author lives in London

Customer Reviews

Inspiring and just what you need.
If you are lacking someone to motivate and inspire your business planning then this is the book for you. Lynn has a wonderful writing style and her examples are spot on and very up-to-date. The book does not get involved with the complexities but provides exactly the right level of information a busy entreprenuer needs not to get the job done and better than anyone else. I can't put this book down, it's so inspirational I've just quit my job to start my own business!

Excellent advice in straightforward language!
I read this on holiday from cover to cover! Not what you would think of as a subject for holiday reading but proof that the author can capture the reader's attention with her easy style of writing. The book is full of excellent advice for anyone who is thinking of setting up in business. It is laid out in clear sections covering everything from market research to the internet.

Easy to read with lots of practical examples
I'm not usually one for business books but this book was a stimulating read which provided me with confidence that I am doing lots of the right things and there is lots more that I can do to stay ahead of the game.