Product Description

Principles of Services Marketing 5th edition is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.

Product Details

• Amazon Sales Rank: #68473 in Books
• Published on: 2007-12-01
• Original language: English
• Binding: Paperback
• 606 pages

From the Publisher
New colour text design improves the presentation and navigation of material for students

About the Author
Adrian Palmer is Professor of Marketing at Swansea University, UK, where he teaches Services Marketing and Customer Relationship Management.

His recent research at the University of Swansea has been concerned with factors that lead to successful buyer-seller relationships, in particular the role of service quality and communication.He has published widely in services marketing and related topics, including the tourism sector.

Customer Reviews

Very user-friendly
Usually i dread buying text books as they are full of jargon and hard to read. But this book was a welcome surprise. Its easy to read and well set out. Ive actually read this when i dont have to, because its genuinely interesting. If you are doing services marketing at college, or just have an interest, then this is a must buy!

Buy all books by Adrian Palmer
I bought Adrian Palmer's Principles of Marketing about a year ago and loved it. This book was a set text on my MBA and is probably the best of all the books I have had to purchase. When I find a fiction author I love I go and buy all books by that person - this is the first time I've ever decided to do that for non-fiction work.
This book is very easy to read yet contains an astonishing quantity of information. I'd thoroughly recommend this book to anyone

Excellent layout and very readable
I am involved in general management and was looking for a book that addressed service quality and customer relationship management. Mr Palmer's book provides excellent coverage of these topics in a very readable, but comprehensive, manner. I am less qualified to comment on other 'marketing' aspects, but I believe that the style and layout which I found so useful would benefit those interested in those other aspects. This book offers particularly good references to other books and web sites. The book has a strong UK flavour, particularly in the case studies.