Product Description

The world needs new ideas, now products, new kinds of associations and institutions, new initiatives, new art and new designs. But these new things seldom come from established organisations. They come from individuals - the New Alchemists. What drives people to create something from nothing? Is it ambition, the need for self-fulfilment? Is it to do with money, power, or even genes? Is there a mood of the time that encourages people? Can anyone do it? Charles Handy has talked to a range of extraordinary characters - from Trevor Baylis and Richard Branson to Jane Tewson and Terence Conran. And Elizabeth Handy has used her new style of composite portraits to highlight aspects of all the different alchemists in their particular environments. The New Alchemists is a fascinating and inspirational investigation into the creative and entrepreneurial process.

Product Details

• Amazon Sales Rank: #472185 in Books
• Published on: 2004-08-05
• Original language: English
• Binding: Paperback
• 258 pages

Amazon.co.uk Review
Charles Handy is just about the only modern management thinker worth reading. His books are wise, entertaining and always contain a strong dose of common sense. This one suggests that "perhaps we are all alchemists at heart. If so, we need to know what makes it real for some and not for others." Which just about sums the book up and captures the wise undercurrent throughout.

The New Alchemists is a series of interviews with people who have made something out of nothing. It is enhanced by Elizabeth Handy's own photography which captures each interviewee in their own environment. So we have an at-home and relaxed Richard Branson having a bet with the author that in three years time Virgin will be "by far the best railway", Robert Ayling from British Airways, Terence Conran and Charles Dunstone (Carphone Warehouse). Each short piece offers interesting insights into events that changed their lives and what makes them tick.

But perhaps the most interesting parts are the summary chapters with some useful generalisations about the causes of success and some of the pieces on lesser-known folk. Look out for Dee Dawson who set up the first clinic for people with anorexia and Joanne McFarlane thinking big but still working from home with her silk scarf business.

This book is aimed at anyone with an interest in people and management. It is likely to make you consider your own motivations and just why some people make things happen. It seems it's something to do with motivation, love and doggedness. --Steve Morris

Management Today
'Charles Handy brings originality and lightness to everything he touches'

About the Author
Charles Handy is a writer, lecturer and broadcaster, a self-styled social philosopher and the author of books such as The Empty Raincoat and The Hungry Spirit. Elizabeth Handy is a portrait photographer who has self-published two books of photography, A Portrait of a Norfolk Village and A Journey Through Tea.

Customer Reviews

Pictures of Success - the perfect coffee table book
Pictures of Success The new Alchemists, by Charles Handy

In medieval times, alchemists set out to transmute base metal into gold, discover a universal cure for sickness, and find the means of infinitely prolonging life. And if the tales we read are true, then the medieval alchemists worked long and hard. They were driven, not by money, but by their passion and by their all consuming quest.

Charles Handy sees modern day entrepreneurs as the new alchemists. In his words they "create something out of nothing and turn the equivalent of base metal into a kind of gold". Similar to the alchemist of old, the entrepreneur is driven by a vision, and is looked upon by society with awe.

Indeed, to many, the entrepreneur is the hero of the free enterprise society. Certainly, those who began with nothing, and create something quite new, often become our role models. Henry Ford, Bill Gates, Sabeer Bhatia, and Richard Branson, to name a few, capture the public imagination in a way that career managers never do.

In 'The new Alchemists', Handy interviews twenty-nine entrepreneurs in and around London. They range from well-known success stories such as Richard Branson of Virgin, and Robert Ayling of British Airways to figures less known, but with whom many of us are better able to identify. They come from different areas, - business, social, and the arts - and have different ages and different backgrounds.

Handy does have a framework of what it takes to be a good entrepreneur, namely dedication, doggedness, and difference. It is, he notes, similar to Galton's framework, namely ability, zeal, and capacity for hard work. However, this book is not a profound analysis of what it takes to be an entrepreneur. That is found in more discursive works such as 'Innovation and Entrepreneurship', by Peter Drucker, or more recently 'Goldfinger', by Robert Heller. Rather he focuses on the entrepreneurs themselves.

Each entrepreneur is the subject of a short piece, based on Handy's interviews. Through these pieces, they offer their insights into the events that shaped their lives, a glimpse into what they find important as people, and in cases heartfelt advice.

With each piece comes a photo-portrait by the author's wife.

Elisabeth Handy is a self-published photographer, and her style, 'photo-joiners', provide intriguing images which combine different aspects of the subjects life. Indeed, in some cases, as Charles Handy points out, the pictures reveal more about the subjects than their words. The pictures complement the text and help define the nature of the book.

This book is the perfect coffee table book. The essays are self-contained and intended for browsing. The pieces are uncritical, but that is indeed their charm. The resultant book is upbeat and if you use a reception room it will make an inspirational and optimistic statement there.

Alchemy needs a base metal to grow
Charles Handy recognises that all of his alchemists needed finance, encouragement, and a dream to grow into a reality. The book does not just show the successes in the lives of the Alchemists but also the failures and how these experiences were put to positive use. The difficulties in finding 'seed' capital, and the methods used by the different entrepreneurs to obtain their funding was enlightening.

One for the coffee table
This book comprises two elements - the first demonstrating that although the 'New Alchemists' that he has chosen do have similarities, their diversity is equally strong; and a second part where he provides a brief history of their successes.

Overall I felt that he stretched the first part and that the latter was short to the point where in several instances the articles became little more than the bland profiles that litter in-flight magazines.

As a 'leisure-read' it is worthwhile but don't expect to be challenged. With its glossy photographs, 'Charles Handy' in big letters right across it would make a good 'coffee-table-book'.