Product Details
The New PR Toolkit: Strategies for Successful Media Relations (Financial Times (Prentice Hall))

The New PR Toolkit: Strategies for Successful Media Relations (Financial Times (Prentice Hall))
By Deirdre Breakenridge, Thomas J. DeLoughry

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Product Description

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

Product Details

  • Amazon Sales Rank: #701418 in Books
  • Published on: 2003-02-20
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 272 pages

Editorial Reviews

From the Back Cover

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

About the Author

DEIRDRE BREAKENRIDGE is Executive Vice President and Co-owner of PFS Marketwyse, an advertising and communications firm based in Totowa, NJ. Recognized as a leading expert in marketing, brand-building, and PR, she speaks regularly to organizations ranging from the International Association of Business Communicators (IABC) to the National Association of Broadcasting (NAB). She is author of Cyberbranding: Brand Building in the Digital Economy (Financial Times Prentice Hall).

THOMAS J. DeLOUGHRY is a freelance writer with more than 15 years of experience in journalism. He is a former Executive Editor of Internet World magazine, where he had a front-row seat for the dot-com craze. He began writing about information technology for The Chronicle of Higher Education, a Washington, D.C.-based weekly, in 1987 when the Internet was primarily the domain of professors and researchers. He's also been a Contributing Editor to InternetWeek magazine and has written for several other magazines and newspapers.