Product Description

For courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications.

Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media.

Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.

Product Details

• Amazon Sales Rank: #1485060 in Books
• Published on: 2003-08-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 144 pages

From the Back Cover

This concise, practical book is written for you if you want to work effectively with the media. You will learn how to...

• Understand what drives the media today
• Manage media relations during a crisis
• Identify important media contacts and establish ongoing relationships with reporters
• Prepare for media interviews
• Write press releases and plan press conferences
• Communicate with the financial media
• Get to know reporters so you can engage their interest in your story
• Enhance your corporate reputation

• Brief: summarizes key ideas only
• Practical: offers clear, straightforward tools you can use
• Reader-friendly: provides an easy-to-skim format