Product Description

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

Product Details

• Amazon Sales Rank: #366709 in Books
• Published on: 2008-11-04
• Original language: English
• Binding: Paperback
• 592 pages

From the Back Cover

Take advantage of all the Internet resources available for students and instructors using the Fourth Edition.

• Excel Spreadsheet Modules
• Online Quizzes with Web Applications
• Electronic Graphing Tool
• PowerPoint Lecture Notes

www.prenhall.com/keat

About the Author

Paul G. Keat has been a member of the Global Business Faculty at Thunderbird, The American Graduate School of International Management, for the past fifteen years. At present he is an Associate Professor Emeritus and Director of Research, CIBER Trade Assistance Service. Prior to his coming to Thunderbird he was for many years associated with the International Business Machines Corporation in professional and managerial capacities.

His education includes a B.B.A. in accounting from the Baruch School of the City University of New York, an M.A. from Washington University, and a Ph.D. in economics from the University of Chicago.

Dr. Keat began his IBM career in the department of economic research and then moved into the long-range planning area. Later, as a member of the finance function, he spent several years at IBM's European headquarters in Paris, as manager in the financial planning area, and then as the financial manager for the company's European software business. After his return to the United States, Dr. Keat served as manager in the pricing area of one of the company's manufacturing groups. Before leaving IBM, in 1987 he was associated with the company's International Finance, Planning and Administration School (IFPA), where he taught managerial economics, lectured on finance in a number of company-related courses, and managed academic courses. He also taught at IBM's IFPA school at La Hulpe, Belgium.

Dr. Keat has taught at several U.S. universities, including Washington University, CUNY, and Iona College. He was an adjunct professor of finance at the Lubin Graduate School of Business at Pace University, and he also taught in Pace's Executive MBA program.

Philip K.Y. Young is Clinical Professor of Management at Thunderbird, The American Graduate School of International Management. In this capacity, he conducts executive education programs for Thunderbird corporate clients throughout the world. Prior to this, he was Professor of Economics at the Lubin School of Business at Pace University. Dr. Young has over 20 years of experience developing and teaching in executive development programs. He served as the first visiting professor at the International Finance, Planning and Administration School of the IBM Corporation, where he developed and taught courses for IBM in both the United States and LaHulpe, Belgium.

Among the companies that currently utilize his teaching services are IBM, Verizon, British Telecom, SBC, ST Microelectronics, MasterCard International, Booz-Allen & Hamilton, and Dow Chemical. He teaches in executive programs for these and other companies in the United States, Latin America, Western and Central Europe, and Asia.

He has a B.A. from the University of Hawaii, a master's in international affairs from Columbia University, and a Ph.D. in economics from New York University.

Customer Reviews

From what I've read so far - its really good
I got this book for a managerial decision making module I'm doing at uni and found this book to be really easy to understand. There's examples to help prove the point which is really good as it helps you remember the reasoning.

Also, this book is really good in the sense that I am able to use if for an Intermediate microeconomic module I'm also doing - so good value for money.

I would recommend this book if it is on your reading list or if you are studying economics as it covers alot of microeconomic content