Product Details
Marketing: An Introduction

Marketing: An Introduction
By Gary Armstrong, Philip Kotler

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Product Description

For undergraduate courses in Principles of Marketing.

 

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

Product Details

  • Amazon Sales Rank: #284090 in Books
  • Published on: 2008-05-15
  • Original language: English
  • Binding: Paperback
  • 656 pages

Customer Reviews

The executive must5
This is one of the best marketing books I've ever read. It is clearly written and is so up to date that this is the 2009 edition. Strategies and plans of some of the world's major companies are laid bare. Every business can benefit from this.
H. Hamilton Hill