Product Description

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality. Kay is well known for his incisive and entertaining columns in the Financial Times (some of which are included here), his regular audio and TV broadcasts, and is much in demand as a speaker and consultant. In The Business of Economics he shares his analysis, thoughts and insights on a range of urgent and important issues facing the country and individual firms. His clear and direct writing style will inform, challenge, and entertain; his rigorous and clever analysis of the corporate world will offer insights into the business problems and decisions faced by executives and managers every day. The book confirms the judgement of the Economist - `that John Kay is well on the way to turning himself into a European Michael Porter.'

Product Details

• Amazon Sales Rank: #193757 in Books
• Published on: 1996-10-10
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 232 pages

About the Author
John Kay is Director of the School of Management Studies at Oxford University, and Chairman of the consultancy London Economics. He is the author of numerous books, including the bestselling Foundations of Corporate Success.

Customer Reviews

Very good thought provoking book.
This article's collection book makes you question the usefullness of business forecast modelling. It goes against the idea that economics is just about forecasting scenarios, showing that it should/could be used for assessing competitive advantage of corporations and countries. Although those are the main topics of the book, other issues are covered which gives the reader a critical, broad and different vision of economics.