Product Description

Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions. Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

Product Details

• Amazon Sales Rank: #33172 in Books
• Published on: 2007-03-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 792 pages

Review
I have just started looking at the lecturer resources on the online resource centre and I would like to say how good I think they are. The book is excellent and these resources augment it well. They will be really useful as they combine clarity with brevity - not a common characteristic of many support sites. Malcolm Young, University of Lincoln 'the book provides the clearest treatment of ontological and epistemological issues that I have seen in a student text.' Professor Tony Watson, Professor of Organizational and Managerial Behaviour, Nottingham Trent University 'While many texts in this field are brief and superficial, emphasizing authors' biases, Alan and Emma cover the range of qualitative and quantitative methods and epistemological debates.' Professor David A. Buchanan, Professor of Organizational Behaviour, Leicester Business School, De Montfort University 'This near-encyclopaedic treatment will prove invaluable to students of research methods and to those seeking practical help with a business research project. The volume is packed with useful examples and it offers a balanced consideration of the array of available methods.' John Storey, Professor of Management, The Open University Business School

John Storey, Professor of Management, The Open University Business School
"This near-encyclopaedic treatment will prove invaluable to students of research methods and to those seeking practical help with a business research project. The volume is packed with useful examples and it offers a balanced consideration of the array of available methods."

Professor Tony Watson, Professor of Organizational and Managerial Behaviour, Nottingham Trent University
"the book provides the clearest treatment of ontological and epistemological issues that I have seen in a student text."

Customer Reviews

Best Management Research Methods book
I teach research methods to business and management students at both undergraduate and postgraduate level. This is unquestionably the best and most detailed text in the area at the moment (2006). Thoroughly recommended.