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Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))

Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))
By Davis A

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Product Description

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

Product Details

  • Amazon Sales Rank: #322537 in Books
  • Published on: 2007-08-10
  • Original language: English
  • Binding: Paperback
  • 240 pages

Editorial Reviews

About the Author
ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Customer Reviews

A detailed, academic look at public relations4
The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, we recommend this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.

EXAM HELP5
A totally reliable source of information which helped me pass the first of my CIPR exams. Excellent book.