Product Description

"Copyrights and Trademarks for Media Professionals" is for professionals and students working in all areas of media, who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice. "Copyrights and Trademarks" is a practical guide designed to provide its reader with a firm understanding of the principles underlying the ownership and use of content, so that when questions arise, they will be able to make correct, well-informed decisions. In addition, the reader will be more capable of exercising sound judgment in structuring employment and contract relationships and of acquiring and/or licensing works which are at the core of the business of communicating. Whether it is box office favorites, news reports of special events, reruns of TV sitcoms, home videos, or scribblings on e-mail, people covet the content they own and seek new outlets for releasing it. Thus, while the channels of communication are expanding, it is what is on those channels that reflect their ultimate value. Lutzker takes the laws of Intellectual Property-copyright and trademark-and translates them into plain English, answering those puzzling questions about what can be used on the air or in print, and who really owns photographs, videos, storylines and titles. It includes everything a producer or a manager needs to know about copyrights and trademarks. It covers broadcasting, cable, satellite, telephone, and the Internet. It is part of the "Broadcasting and Cable Series".

Product Details

• Amazon Sales Rank: #1912323 in Books
• Published on: 1997-04-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 194 pages

Review
Nice supplement to many courses.

About the Author
Before starting his own firm, Lutzker & Lutzker, Arnold Lutzker was a partner in the Washington, DC office of one of the nation's largest intellectual property law firms, Fish and Richardson. He has practiced copyright, trademark, unfair competition, and entertainment law for twenty-five years. His clientele includes individuals, companies, and associations in the media, software and hardware, program production, telephony, and education. He has published many articles related to copyright and trademark in leading legal journals, has spoken at trade conferences, and authored the video, "Copyright: The Internet, Multimedia and the Law".

Customer Reviews

Arnold Rocks! Super copyright and trademark literature!
If you're going to buy one copyright law reference book, make it this one! Robert Lutzker's father describes the intricacies of complex American legal standards like no one else. A great read for Amherst College students taking the course "Copyrighting's Fun" or anyone else.