Product Description

This text provides a range of interesting and exciting case material ready to use in isolation or in conjunction with the latest edition of Richard Lynch's Corporate Strategy. Each chapter contains up to six cases from the Financial Times newspaper relating to a specific topic. The chapters are supported by a brief commentary to explain the theory in that section. The cases are relevant and up-to-date and reflect the consistently excellent standard of FT journalism. The structure of the cases book matches exactly that of Corporate Strategy.

Product Details

• Amazon Sales Rank: #602071 in Books
• Published on: 2000-05-16
• Original language: English
• Binding: Paperback
• 428 pages

From the Back Cover
This text provides a range of interesting, relevant and exciting case material to support the teaching of modern strategic management methods and skills. It may be used as a stand alone teaching tool or in conjunction with Richard Lynch's Corporate Strategy.
The book is organised into chapters that structure a comprehensive teaching programme. These parallel the
structure of Richard Lynch's Corporate Strategy. Each has six or more cases drawn from the Financial Times Newspaper, which are relevant, up to date and reflects the consistently high standard of FT journalism.
Features include-
* over 100 cases;
* consise exploration of key strategic ideas provides
introduction to each chapter;
* well-defined and relevant learning outcomes at every stage;
* questions relating to each chapter's ideas and cases focus
classroom discussion and check learning;
* parallel structure of Richard Lynch's Corporate Strategy
makes further learning easy to organise.

Philip Wickahm is Senior Lecturer in Strategy and Entrepreneurship at the Teesside School of Business and Management and is the author of several Pearson Textbooks including Strategic Entrepreneurship.

Customer Reviews

A MUST-READ for BS students!!
don't have time to read FT everyday? this is the best alternative you can have! it's a casebook, a database, overall, it's excellent!!!

Corporate Strategy in a learning-by-doing fashion
Too often I have come across course books that devote a large number of pages on developing comprehensive conceptual frameworks only to find after having struggled through the theoretical underpinnings that only a small fraction of the theory is ever presented in illustrative real-life examples.

This book does not fall into this trap. Rather, each section of the book starts with a brief introduction to the underlying theory, continues with a number of FT articles and ends with case study questions. If you are that kind of person that prefer learning by doing (as I am) you will find this book of great value.

The book is well-written and is a parallel book to the theory book by Richard Lynch on Corporate Strategy. You might consider bying the Lynch book if you want/need a more elaborate presentation of the subject (the Lynch book seems to be one of the better on Corporate Strategy).

Business School Lecturer
Theory is worthless without real life examples to illustrate it. In this book, the Bolivian-born professor easily combines the two. His case studies are well chosen, and bring the material to life. Equally, the articles make good source material for dissertation use. I commend it to anyone studying business strategy.