Product Description

"Strategy has never been so simple, accessible, powerful and practically directed to raise profits." - Robin Field, Chief Executive, Fairfax Group  Behind every business success-story lies a successful strategy, and behind many a  business failure lurks a bad strategy.   Developing a good business strategy can be remarkably simple, yet strategy has become remote from those who need it most; executives and entrepreneurs.  Strategy is most powerful at the sharp end of business, where managers and entrepreneurs are fighting to create and deliver profitable products and services.   The Financial Times Guide to Strategy reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions.  This best-selling guide is a proven winner for anyone charged with crafting and delivering strategy.  In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation: -demonstrating the power of strategy to raise profits -providing DIY strategy kit for managers -distilling all essential strategic thinking since the 1960s -providing a lively A-Z of strategy concepts, terms and techniquesFor managers, consultants and business students, the Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes and helps to deliver an incisive and practical strategic framework for the real world of business.  This is the smart strategy manual that managers everywhere have been waiting for.  "I penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed.  The books was intended to be a liberating experience for executives, and to show that developing strategy can be easy and fun as well as rewarding."    Richard Koch 

Product Details

• Amazon Sales Rank: #550554 in Books
• Published on: 2000-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 320 pages

Review

"an engaging, accessible guide to every area of strategy" - Start Your Business Magazine, July 2006

Author article in Strategy Magazine September 2006

"It's extremely pleasing to read something as well written as The FT Guide to Strategy... never failed to keep me interested" - Quality World, November 2006

Customer Reviews

A practical guide to raising profits
Yet another excellent business book from the FT imprint. This book is focused on giving managers the tools they need to produce appropriate strategies at the level they will be most useful - right at the sharp end of business, where the company meets its customers.
The practical sections of the book look at business strategy from a business unit and corporate point of view. The corporate strategy section is (understandably) less hands-on and more theoretical than the business unit section.

If you are in need of a quality business strategy and are looking for the right tools to helo you elucidate it, you need read no further.
However, if you are not in such a hurry, the final two sections of the book are well worth reading. They cover, respectively, strategic thinkers, and strategic concepts, tools, and techniques. These sections of the book provide a good 'crash course' in strategic theory, and are a great jumping off point to learn more about specific areas in greater depth.

All in all, a great resource for managers in need of a practical strategic toolkit.

Excellent book
Very good book, with practical exemples, and a good introduction to ressources based / ecosystem strategy