Product Description

Today branding is one of the biggest issues in business. On many company balance sheets more value is attached to brand than any other item. Tomorrow it will dominate the future.

Over the next five years your customer is going to have thousands of new choices. Is your brand ready, willing and able? Or are your competitors about to make a killing?

The foundations of business are being shaken to pieces by the internet. Only extreme performers will survive. Those that deliver truely superb products. Those that market through cyberspace, minimise costs and truly master virtuality to delight their customers. And those that create real meaning and express it consistently, through living people, inspiring genuine customer love. These companies will occupy the top of the corporate food chain.

For these extreme performers, whichever type they are, immersing their whole organisation into their brand will be their differentiater.

Join the Brand Storm. Introducing a completely new way of looking at the marketing mix and brand definitions, Brand Storm helps organisations identify their corporate psyche and develop a living brand constitution, the impact of which can actually be measured, reviewed and audited.

Brand Storm will show how to focus every aspect of an organisation into one meaningful brand. It will demonstrate how to use people as a wondrous source of value, integrity, personality and difference to successfully compete in an ever more transient and impersonal world.

It will permanently change the perception of a company. It will make customers love them.

Reviews

"Engaging, provocative, stimulating, encouraging, amusing, Brand Storm has created a new genre in business thinking and perhaps, even more importantly, style of communication".

Huw Bunn, Headlight vision

"Brand Storm" defines the new language of brands in the human economy."

Beverly Mann, Managing Director of iSolon.com

Product Details

• Amazon Sales Rank: #1278111 in Books
• Published on: 2000-12-21
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

About the Author
William Murray is one of the most experienced and visionary people marketers in the world. After working at the sharp end of marketing for several leading retailers Bill joined BT. As head of business marketing, responsible for BT's largest clients he helped create one of the most competitve players, in one of the fastest moving markets in the world. As marketing director for Ernst and Young, he took on the challenge of transforming a firm used to traditional recurring business, to one competing daily for non-traditional new business. It was a combination of these experiances and today's environment that led to the development of Brand storm. Now an independent consultant he works directly with clients whilst also advising the brand and identity industry itself on inspiring customer love.

Customer Reviews

Everyone should be reading this!
If only there were more books like this! Brand Storm should be an integral part of every marketing course and should be found on every Marketing Director's desk. It is so refreshing to find someone that isn't repackaging the same old thing and instead has something truly insightful and practical to say. Everyone in a business situation needs to read this.

Thought provoking, engaging and highly recommendable!
I just wish I'd read Brand Storm before I'd taken my CIM exams! It definitely should become an essential item on the Chartered Institute of Marketing recommended reading lists.

Brand Storm is a great read, I would recommend it to anyone who has an interest in consumer trends, the future of and brands, the high street and today's market in general. It uses excellent real life examples and puts today's market into a very clear context. As a marketing student, the book gave me a really insightful view on branding and the traditional marketing mix and it has really helped me to establish a broader view about the future of marketing.

The 'Human Economy' concept is fascinating it really brings to life the way the Internet has caused a power shift from corporates to consumers - exciting stuff! And the models themselves are very quick and easy to do especially through the Brand Storm website

Christmas book tokens very well spent!

Nowhere near as good as you might think
This book felt out of date already - full of hopes and dreams for the Internet-age that are at best over-optimistic and at worst already seem anachronistic and naive.

Some of the planning processes outlined in the book aren't bad, but nothing beyond the average management-team-away-day-with-flipchart-and-coloured-markers level.

All in all, this book is far from the revolution it seems to want to be. There are bigger and better sources of inspiration for brand managers and marketers to be found out there.