Product Description

Quantitative Approaches in Business Studies is a widely used, first-rate introduction to the effective use of mathematical and statistical methods/techniques in business. Fully updated for this 6/e, the book adopts a problem solving approach to show the relevance of quantitative techniques in the business and management environment. Requiring only minimal prior mathematical knowledge, the text maintains the accessible and user-friendly style of earlier editions. A first chapter on basic numeracy skills allows the reader to brush-up on their knowledge while worked examples in the text and accompanying on-line Excel workbook allow students to test their understanding.

Product Details

• Amazon Sales Rank: #271753 in Books
• Published on: 2002-11-29
• Original language: English
• Binding: Paperback
• 512 pages

From the Back Cover

Quantitative Approaches in Business Studies is a well-established and widely-adopted text, providing a first-rate introduction to the effective use of mathematical and statistical techniques in a business context. Its user-friendly style and minimal assumptions of prior mathematical competence have ensured its popularity with students of business and management on undergraduate, Masters and professional courses.

Now supported by a range of supplementary material including an Instructor’s Manual, online Excel supplement, and companion website, Quantitative Approaches offers a flexible and exciting learning resource to teacher and student alike.

New for this edition:

• Many chapters introduced with a novel pedagogical feature, "Quantitative Methods In Practice" drawn from national newspapers, company websites, etc.

• Re-ordering of material in Part 4 provides a more structured introduction to the quantitative modelling process

• Companion Website expanded to include more examples, with solutions, plus a wide range of links to other useful sites for student and teacher

Classic features:

• carefully designed to build students’ confidence in the use and interpretation of quantitative methods

• integrated references throughout the text to the use of Excel for quantitative analysis, supported by an on-line Excel workbook on the companion website

• encourages students to develop conceptual understanding of the methods as well as facility in their application

• completely self-contained, including an initial chapter revising necessary basic mathematics and a final chapter showing how statistical methods can contribute to the student research project

CLARE MORRIS has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Head of Quality Assurance at the University of Gloucestershire.

Customer Reviews

Recommended book for university course
I was recommended this book for one of my subjects at university. HOwever, due to the fault of the university it was of no use to me.
But it did seem very informative for perhaps the right person.

Few stops short of a good book
This Book i suppose on the whole is not really that bad, however if you are buying this book hoping to find Quantitative methods for business all round including Excel it is(in my humble opinion) very poor. when talking about methods using excel the author seems very flippant not tellin you how to actually do the thing. However when explaining formulae it is a little better- a lot of visuals in terms of graphs and diagrams- overall i felt the substance was a little weak. More of a back up book for my studies rather than main reference.