Product Description

Product Details

• Amazon Sales Rank: #223557 in Books
• Published on: 2001-11-20
• Original language: English
• Binding: Paperback
• 288 pages

Amazon.co.uk Review
Oh dear--a book called Funky Business by two Swedish academics. At first glance it has all the allure of Benny and Bjorn's (from Abba) sadly never released concept album about life as a middle manger in a multinational conglomerate. There is something very earnestly hip about the way that Kjell Nordstrom and Jonas Ridderstrale of the Stockholm School Of Economics present themselves. "They do gigs not seminars. These gigs sell out. They have shaved heads and wear black", says the blurb.

But that's what makes Funky Business worth reading. It's not so much the novelty of its argument--which boils down to the idea that in an oversupplied world, ideas are what separate successful companies and successful individuals from the failures. It is the vitality of the argument and, dare I say it, the rhythm of the language that make it so compelling. "Traditional roles, jobs, skills, ways of doing things, insights, strategies, aspirations, fears and expectations no longer count. In this environment we cannot have business as usual. We need business as unusual. We need different business. We need innovative business. We need unpredictable business. We need surprising business. We need funky business."

The book, which is almost a virtuoso display of rhetoric and intellectual power, bursts at the seams with the exuberant force of its argument and the weight of its highly colourful supporting evidence. Sources quoted range from the Pope to the Prodigy. Funky Inc, they say, "isn't like any other company. It is not a dull, old conglomerate. It is not a rigid bureaucracy. It is an organisation that actually thrives on the changing circumstances and unpredictability of our times."

This is great entertainment. But the slick veneer does not invalidate the way that the book pulls together many existing strands of thought about how business is developing and evokes a coherent and intriguing vision of a future whose main feature will be incoherence.

This really is one for all the family. Or at least all those old enough to have a job. --Alex Benady

Review
"Funky Business is the antidote to bland writing and bland thinking." Tom Peters "Could barely, literally put down, Funky Business."Warren Bennis "The gospel of the new thinking is Funky Business"   - Industry Standard "It's the best un-businesslike business book I have ever read ....Funky Business is less of a business handbook and more of a religion. It should be treated like a chain letter - read it and pass it onto 10 other people." (or even better, tell 10 other people to buy it) .... This book should carry a government health warning: Read with care - this book will seriously blow your mind. Go on, read it, be a devil - after all, you only live once."   - Human Resources "You know when Time magazine trumps the rebirth of design on its from cover that something's up. You know too that the world of "boring is best commerce" is taking note of change when books like Jonas Ridderstrale and Kjell Nordstrom's Funky Business hits the best-seller lists." - Viewpoint magazine "Funky Business is a better book than most novels but it is not for bedtime.  It will jerk you out of your complacency and make you question your very existence.  It will transform your brain." - Customer Management "This is the New Economy's Killer Book!" Some say they can't put a certain book down. This one I had to - regularly - in order to recover from the impact of the statement I had just read. I'm in the Internet business and thought I understood plenty about the New Economy. But this book didn't just open my eyes, it ripped them out and tossed them high in the sky!"  - Rich Preece , Hamburg, Germany, Amazon Customer Services "Funky Business - the groovy bible of modern business philosophy" - Red magazine  "The sweat-shirted Mr Ridderstrale has become the antidote to the graph-wielding business academics on the lecture circuit."  Richard Donkin, The Financial Times "What I've found really thought-provoking has been Funky Business by Ridderstrale and Nordstrom - this is so well-written and entertaining, and it conveys some pretty heavy messages such as business and the world will never be the same again, now values are changing the impact of technology, and the new society which is evolving. " - Paul Mosson, Director of HR at Dewar's "The reader will see that this book has a lot to say, and says it clearly, provocatively and breathlessly.  Some of the analysis has been done before, and better, but the particular vision of funkiness is worth having to hand."- Martin Ward, Knowledge Management 

About the Author
Gurus and consultants abound. But, in a technicolor world why do we expect men in gray suits to have all the answers? Kjell  Nordström and Jonas RidderstrSle aren´t your average business gurus. They don´t wear suits and their ideas come in full color. Stalking the stage, dressed in black, the two Swedes have entertained, challenged and, from time to time, frightened audiences throughout Europe and North America. Their blend of forceful logic, academic rigor and charismatic delivery have made them two of the most sought after speakers in Europe.   Funkster 1: Kjell Nordström Kjell is based at the Institute of International Business at the Stockholm School of Economics. He received his PhD before helping to found the prestigious Advanced Management Program, which attracts the elite of Scandinavian business leaders. His research has focused on internationalization, and, his ideas work; he makes things happen. He is also on the board of directors of Stokke Fabrikker, Swedish Internet company Spary Ventures and US digital change agent Razorfish. His advice has been key to many other organizations across the globe.  Funkster 2: Jonas RidderstrSle Based at the Center for Advanced Studies in Leadership at the Stockholm School of Economics, Jonas is at the forefront of the new generation of European-based business gurus. He has an MBA, a doctorate and a book on global innovation under his belt. He has run the Advanced Management Program and has been lecturer, adviser and consultant to many international companies - enabling them to look to the future creatively and develop dynamic strategies and solutions. In his spare time (yes really) he is an art collector and backs one of Sweden's funkiest galleries.

Customer Reviews

After e-Business comes...f-Business
Or Funky Business, to be more precise

It is full of hyperbole, is at times intensely irritating, and includes nothing I did not know before...but it is packed with great stories, examples, jokes and for a pair of assistant professors from Stockholm its a very entertaining read. They get it completely... Its a pre-bust book which still makes sense post bust. The points they make about knowing who you are and what you do (at the individual and organisational level) are also spot on.

a manifesto for the human economy
A really stimulating book this, and I think that some of my fellow reviewers may be missing the point here. This book is all about immersing yourself in the underlying spirit of the human economy - think of it as the new manifesto for companies and individuals who can compete on being different and compete on economies of soul. What it is not is a bandwagon book about the dot com "new economy". That may or may not have come off the rails, but if you actually read this book (and it's not hard - this is engaging stuff) you'll find out that it doesn't talk about hyped dot coms at all. This is about diversity, creativity and competing on personality. Like the Cluetrain Manifesto and No Logo, this won't deliver a big checklist, but it will make you think afresh about business. Funky Business might even just make you feel excited about business life again. When's the last time a business book made you feel that?

The book is fantastic for its energy alone!
The books is great just for the cover alone. Its a pop music business book where you are relieved to find in depth knowledge rather than mere consultant superficiality. I enjoyed it (even if they do attempt everything just to try and shock) even if Thriving on Chaos by Tom Peters did it first. If you want ANSWERS to some of these problems you couldn't do better than E-CUSTOMER by Max Mckeown. I bought it and found a similar level of POW! but the ideas brought to focus on becoming much more successful as a business. Funky E-Customerize yourself to profits.