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Management
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Product Description
This edition has been fully updated and revised to cover the important key elements covered in any introduction to management course; planning, organising, implementing, controlling and changing. The text also explores origins and context of management globalisation, social responsibility; quality and enterprise. A critical view stimulates the learning process in an engaging fashion for students. Learning is further aided by diagrams and real-world business examples. Case studies and examples are taken from many sectors, and are truly global. A strong emphasis is placed on examining the application of theory in practice.
Product Details
- Amazon Sales Rank: #149167 in Books
- Published on: 2003-12-22
- Original language: English
- Binding: Paperback
- 668 pages
Editorial Reviews
From the Author
Innovative text for the European manager and student
Many readers seek a comprehensive and up to date book written from the perspective of European managers and students. My project was to cover theories in a clear and interesting way and show their application through many European and international case studies and examples. Almost all concern real events. This selection offers better value than the many well-illustrated north American texts on this subject.
The publisher's design allows ready access to key ideas through clear headings, figures and other exhibits.
Each chapter presents its aims at the outset, supporting them with by a check-up at the end. Users will also benefit from free access to multi-choice tests.
From the Back Cover
Readership
This text is written for those studying management for the first time. Written in an accessible style and illustrated with a wide variety of diagrams and examples, it encourages its audience to engage in a critical discussion of key themes and concepts of management.
The second edition
The text retains all the strengths of the first edition within a more concise and refined structure. The foundations of management, its origins and context, are examined in the light of contemporary themes such as globalisation, social responsibility, quality and enterprise.
Practical applications and examples taken from many sectors, nations and organisational sizes and types both illustrate and challenge taken-for-granted management assumptions and prescriptions.
Key features include:
- many new cases and examples
- a lively discussion on the impact of technology
- extensive references to useful websites
- an enhanced focus on planning and strategy, as well as organisational structure and design
- a strong pedagogical structure to aid and assess learning
Online support: a Companion Website offers further teaching and learning resources including:
- Financial Times articles
- self-assessment questions
- web references
- teaching notes and presentation slides
About the author
John Naylor is Head of the Strategy and Management Group at the School of Management, Liverpool John Moores University. He is also author of the text Introduction to Operations Management (FTPH, 2002).
About the Author
John Naylor Head of Business Policy and Marking Group; Principal Lecturer in Management, Liverpool Business School
Customer Reviews
All the buzzwords, but no substance.
I pity those who purchase this book under the illusion that it will in some way enhance their education or improve their management skills.
Management by Naylor would make an excellent resource for the script writers of "The Office", but those concerned with practical business management are far better off sticking to common-sense, rational decision-making than absorbing this book's empty rhetoric: If taken to heart, the text will do little more than turn the reader into a jibbering robot.
To briefly explain:
Most statements in the book are supported by theories, most of which use acronyms, matrices and jargon as a substitute for any real substance.
If the author refrained from stating the obvious and over explaining the simplest of points, the word count could be cut in half, making the read far more bearable.
There are countless passages of mindless waffle that the reader has to wade through to find any useful information, and the author occasionally centres paragraphs around theories that are "explained" later in the book. Furthermore, the rather flimsy index makes it hard to use as a reference book.
A real disappointment.
Buy this if you study Business
An excellent all round study of management, Naylor presents all the subject matter clearly and concisely, neatly accompanied with relevant (and up to date!) case studies which allow practical aplication of the theory within. As a student reading Business Studies Ba, we were prescribed this textbook as essential to complete the management aspect of the course, and it proves both understandable and easy-to-reference. Good value for money, even though it is not cheap, and a good accompaniment up to degree level management studies. I used this book as a reference text from a library before deciding that purchasing it would be essential.
An intelligent and informative Management text
This is an informative and relevant text, unlike many Management texts. It treats Management as a serious subject with serious real-world applications. It is comprehensive, factual, balanced, well written, and jargon-free. Those who are looking for entertainment should look elsewhere. Those who want to understand Management and its core processes, and want to gain an understanding of the perennial problems of Management, should read this book.
