Product Description

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation’s activities so that the reader will have a solid platform on which to build.

Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

Product Details

• Amazon Sales Rank: #221780 in Books
• Published on: 2004-03-11
• Original language: English
• Binding: Paperback
• 348 pages

From the Back Cover

"Cox and Brittain provide an excellent grounding in all the operational systems of retailing, including interactions of consumers with retail environments, how marketing strategy is implemented via elements of the retail mix. The authors outline the skills store managers need to operate in business. Students and retailers alike can learn much from this book." Grete Birtwistle, Head of Division of Marketing, Glasgow Caledonian University

Retailing: An Introduction, 5th edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organization’s activities, so that the reader will have a solid platform on which to build.

Intended not only for college and university students, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require further knowledge of the way retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

"This is an excellent book that provides a comprehensive and readable introduction to all aspects of retailing and the fundamental elements of retail management." Graham Beaver, Professor of Corporate Strategy, Nottingham Business School

New to this edition!

• Coverage of internet and online retailing
• New chapter on general management with a focus on the skills managers need to succeed
• New section on supply chain management
• Fully updated bibliography and list of retail trade associations

"This is an extremely comprehensive and detailed evaluation of contemporary retailing. Not only a robust account of the theory that underpins the topic, this book is communicated in a language that can be easily translated into strategic implementation in the retail business environment. This book, in my view, is the best introductory guide both for students and ambitious retail managers." Tony Robertson, Head of Department Stores, The Co-operative Group

Roger Cox has 25 years experience in the retail sector with such companies as Sainsbury, Philips and NCR. He currently works as a freelance trainer and research consultant. He has taught on all CIM courses at both Certificate and Diploma levels at London Guildhall University, NIOS Apeldoorn, Landsdowne and Martran Colleges, London. He has published five books and served as a CIM examiner for 12 years.

Paul Brittain is a Senior Lecturer in Marketing and Retailing at Nottingham Business School, Nottingham Trent University. He has 20 years' experience of teaching retailing and has acted as a consultant to many of the major British retail companies including Marks and Spencer, Boots and The Co-operative Group. He has also carried out research for companies as diverse as PricewaterhouseCoopers, Eversheds and Nottingham Building Society.

Customer Reviews

Very readable and well written
What I like about this book is that it is very readable and well written. It describes Retailing terminology in such a way that anyone can understand it.
All the theories are brought vividly to life with examples from the real world which describe how organisations have succeeded and sometimes failed in their Retailing strategies. All in all, it is a book I would recommend to anyone in business today. It is quite simply the clearest, most comprehensive, up-to-date introduction to Retailing available.

You NEED this text book!
If you're thinking of studying retail at university or you want to know a bit more about the industry then this is THE book for you. I read this before I started my course at uni and I was really confident when Uni started. (Lecturers were really impressed with my knowledge!) It's so easy to read, you can finish it in one day and understand it easily. Keep it on your self as you'll want to cite quotes from this in your essays.